It is not uncommon to see the image of Unisphere on today's corporate advertising. The huge globe often symbolizes world-wide service. No corporation has embraced the symbol of the 1964/1965 New York World's Fair as completely, or as beautifully, as Continental Airlines. Since 1991, the styalized image of an open globe of latitude and logitude lines in blue, white and gold has graced the tails of Contiental's fleet and has served the company well as their logo. The image is known all around the world wherever Continental flies.

Back in 1991, when Continental introduced the new logo to the public, their timetable featured Unisphere on the cover. In 2010, Continental merged with United Airlines. The new United opted to retain the "Unisphere" logo as their corporate identity.

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