1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

AMERICAN EXPRESS

At the entrance to this pavilion, a million dollars' worth of real currency from many nations "grows" on a money tree; inside, the official scale model of the World's Fair is on exhibit. The pavilion also offers various services including foreign exchange, check cashing, the sale of American Express travelers cheques and information on all aspects of the Fair.

* Admission: free.

Highlights
 
THE FAIR IN MINIATURE. The official model of the World's Fair measures over 54 by 21 feet. As exhibits are pointed out, the model's lighting goes from day to night to day again.
TOUCHES OF HISTORY. Memorabilia of American Express and its subsidiary, the Wells Fargo Company, date from the days of the Wild West.
FINANCE SECTION. Multilingual attendants sell money orders and cash personal checks if the visitor has an American Express Credit Card, or on the basis of telegraphed clearance from his hometown bank.
INFORMATION SECTION. Clerks offer travel service and information, and answer questions about the World's Fair.

AMERICAN EXPRESS

Featured are banking and travel services, an international "money tree," an art exhibit and a huge scale model of the Fair.

Multilingual clerks exchange foreign currencies, sell and cash travelers cheques, and honor personal checks when the company's credit card is presented or when clearance from the visitor's hometown bank is received by telegraph. Western Union services, as well as travel information, may be obtained.

MONEY TREE. A million dollars in currencies from many lands form the "leaves of a striking "tree."
MINIATURE FAIR. Highlights of the Fair are shown and described on a model measuring 54 by 21 feet.
ART EXHIBIT. The works of more than 60 new artists and sculptors, American and foreign, are on view.

Admission: free.

Tell your friends to "Meet Me Under the Money Tree" and visit the American Express Pavilion. Outside you'll find a sculptured tree with a million dollars in foreign currency laminated to its leaves and a half-million dollar scale model of the Fair inside to help you plan your day at the Fair!

 

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