World's Fair Information Manual


EXHIBIT
American Express Co.
AUTHORIZED REPRESENTATIVE
Mr. James A. Henderson
Executive vice President
American Express Co.
65 Broadway
New York 6, New York
WH 4-2000
PUBLIC RELATIONS AGENCY
Mr. Michael Fooner
Fred Rosen Associates
717 Fifth Avenue
New York, New York
PL 1-2970
FAIR CONTACT
Miss Phyllis Adams
CONTRACT SIGNED
October 10, 1963
ADMISSION
Free
LOCATION
Block 21; Lot 1
Industrial Area
AREA
23,899 sq. ft.
ARCHITECT
Kelly and Gruzen
10 Columbus Circle
New York 19, New York
JU 2-7040
CONTRACTOR
Fuller Construction Co.
Line Drawing

SOURCE: 1964 World's Fair Information Manual

FEATURES
The American Express pavilion is a three-story building constructed mainly of natural white oak.

One million dollars in cash hangs on a "money tree" in front of the pavilion. In addition to American dollars, the currency of foreign nations is part of the tree's leafy exhibit, along with travelers cheques. The "money tree" symbolizes the international economic and cultural forces of the world which grow strong through interchange among people.

Interior: The American Express pavilion houses the official World's Fair Scale model, a 54-foot long miniature reproduction of the exposition, built at a cost of more than a half-million dollars. The model is on view for visitors wishing to orient themselves and plan their activities upon arrival at the Fair grounds.

The pavilion houses a Fair information and travel information service for visitors.

A special feature of the pavilion permits visitors to cash personal checks drawn on their banks back home via Western Union direct wire transactions. Other services include money orders, foreign remittances and foreign exchange of all kinds.

American Express Pavilion

Source: NY World's Fair Publication For Those Who Built the Fair

American Express Pavilion
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