- The Bell System Exhibit
- AUTHORIZED REPRESENTATIVE
- Mr. James T. Horris and
- Mr. Joseph P. Crotty
- New York Telephone Company
- 61 Broadway, Room 2424
- New York 6, New York
- FAIR CONTACT
- Miss Phyllis Adams
- CONTRACT SIGNED
- May 19, 1961
- Block 10; Lot 1
- Industrial Area
- 104,938 sq. ft.
- Harrison & Ambramovitz
- 630 Fifth Avenue
- New York 20, New York
- CO 5-4884
- George A. Fuller Construction Co.
SOURCE: 1964 World's Fair Information Manual
- Exterior: The Bell System Exhibit is a gleaming white
wing that appears to be floating in air. It is 400 feet long,
24 feet above the ground and is supported at only four points.
- Interior: The Exhibit is composed of two major elements
- the ride in the floating wing and a series of live demonstrations,
displays and audience-participation games in the Exhibit Hall
located in the lower level of the pavilion.
- Upper level: An escalator carries fairgoers to the
upper level where they are transported in contour armchairs
through a series of 50 different scenes. Three-dimensional stage
settings, film technique that is three dimensional in nature,
and front and rear projections of still and motion pictures are
used to show how man has met his need and desire to communicate.
The 12-minute trip traces man's achievements from the development
of primitive drum and smoke signaling to the creation of complex
networks for worldwide and space communications.
- Narration and music of this original presentation is heard
through stereophonic sound systems in each armchair.
- Jo Mielziner designed and produced the ride, the scenery
and film, and Morton Gould composed the original score.
- Lower Level: The exhibit hall is entered directly
from the ride or from the promenade facing the Pool of Industry.
- The displays, demonstrations and games in the Exhibit Hall
are designed to tell the story of how the Bell System, through
science and technology, has in the past and will continue to
make communicating easier and better for everyone, everywhere.
- The Senses Area examines speech, vision and hearing.
There are two major exhibits - a demonstration of Visible Speech
and Voice Prints, and one of the Artificial Larynx and the Vocoder.
- The Visible Speech exhibit features an isolation booth in
which a volunteer from the audience reads a sentence. His speech
patterns appear to the audience on a television screen, and can
be read from them by a demonstrator. A print of his voice, on
paper, will be given to the volunteer as a souvenir.
- The Vocoder exhibit shows how this experimental machine samples
the voice, selecting only parts for transmission and reconstructing
them into a complete conversation at the receiving end.
- The visitors are able to test their skills at pitch matching
and by participating in an optical illusion game.
- The Basic Science Exhibit demonstrates crystal growth
and other results of scientific research - the transistor, solar
battery, Maser and Laser.
- Underseas cable routes and how they operate are shown in
the Tasi Complexity Exhibit. To support this exhibit,
there are logic and memory games, an age guessing game, a Roman
numeral translator and a Tic-Tac-Toe game.
- The Television Telephone is an actual research project
conducted by Bell Telephone Laboratories.
- The Manufacturing Exhibit tells the story of precision
manufacturing and reliability of equipment using a background
photo mural of the Western Electric Company plant in Indianapolis.
There are demonstrations of machine testing of telephone instruments.
In addition, an overhead conveyor, about 400 feet long, carries
examples of many of the products manufactured by the Western
- In addition, the Bell System pavilion provides exhibits of
Telephones of Today and Vision, Waves Exhibit,
and the Data Exhibit.
- In a display of moving multi-color lights on a treated plexi-glass
wall which wraps almost halfway around a circular theater, the
Network Story is told. The story builds from a single
call to the nationwide network, ultimately into space through
Telstar and the Maser or Laser.
- The Television Operating Center is a fully-equipped
control center for all television programs at the Fair.
- Tower: An adjacent 140-foot (14 story) microwave tower
is equipped to handle incoming and outgoing television and data
transmission. Its base is glass-enclosed so fairgoers can see
the control equipment and monitors presenting the programs being