World's Fair Information Manual

The Bell System Exhibit
Mr. James T. Horris and
Mr. Joseph P. Crotty
New York Telephone Company
61 Broadway, Room 2424
New York 6, New York
Miss Phyllis Adams
May 19, 1961
Block 10; Lot 1
Industrial Area
104,938 sq. ft.
Harrison & Ambramovitz
630 Fifth Avenue
New York 20, New York
CO 5-4884
George A. Fuller Construction Co.
Bell System Line Drawing

SOURCE: 1964 World's Fair Information Manual

Exterior: The Bell System Exhibit is a gleaming white wing that appears to be floating in air. It is 400 feet long, 24 feet above the ground and is supported at only four points.
Interior: The Exhibit is composed of two major elements - the ride in the floating wing and a series of live demonstrations, displays and audience-participation games in the Exhibit Hall located in the lower level of the pavilion.
Upper level: An escalator carries fairgoers to the upper level where they are transported in contour armchairs through a series of 50 different scenes. Three-dimensional stage settings, film technique that is three dimensional in nature, and front and rear projections of still and motion pictures are used to show how man has met his need and desire to communicate. The 12-minute trip traces man's achievements from the development of primitive drum and smoke signaling to the creation of complex networks for worldwide and space communications.
Narration and music of this original presentation is heard through stereophonic sound systems in each armchair.
Jo Mielziner designed and produced the ride, the scenery and film, and Morton Gould composed the original score.
Lower Level: The exhibit hall is entered directly from the ride or from the promenade facing the Pool of Industry.
The displays, demonstrations and games in the Exhibit Hall are designed to tell the story of how the Bell System, through science and technology, has in the past and will continue to make communicating easier and better for everyone, everywhere.
The Senses Area examines speech, vision and hearing. There are two major exhibits - a demonstration of Visible Speech and Voice Prints, and one of the Artificial Larynx and the Vocoder.
The Visible Speech exhibit features an isolation booth in which a volunteer from the audience reads a sentence. His speech patterns appear to the audience on a television screen, and can be read from them by a demonstrator. A print of his voice, on paper, will be given to the volunteer as a souvenir.
The Vocoder exhibit shows how this experimental machine samples the voice, selecting only parts for transmission and reconstructing them into a complete conversation at the receiving end.
The visitors are able to test their skills at pitch matching and by participating in an optical illusion game.
The Basic Science Exhibit demonstrates crystal growth and other results of scientific research - the transistor, solar battery, Maser and Laser.
Underseas cable routes and how they operate are shown in the Tasi Complexity Exhibit. To support this exhibit, there are logic and memory games, an age guessing game, a Roman numeral translator and a Tic-Tac-Toe game.
The Television Telephone is an actual research project conducted by Bell Telephone Laboratories.
The Manufacturing Exhibit tells the story of precision manufacturing and reliability of equipment using a background photo mural of the Western Electric Company plant in Indianapolis. There are demonstrations of machine testing of telephone instruments. In addition, an overhead conveyor, about 400 feet long, carries examples of many of the products manufactured by the Western Electric Company.
In addition, the Bell System pavilion provides exhibits of Telephones of Today and Vision, Waves Exhibit, and the Data Exhibit.
In a display of moving multi-color lights on a treated plexi-glass wall which wraps almost halfway around a circular theater, the Network Story is told. The story builds from a single call to the nationwide network, ultimately into space through Telstar and the Maser or Laser.
The Television Operating Center is a fully-equipped control center for all television programs at the Fair.
Tower: An adjacent 140-foot (14 story) microwave tower is equipped to handle incoming and outgoing television and data transmission. Its base is glass-enclosed so fairgoers can see the control equipment and monitors presenting the programs being broadcast.

The Bell System Pavilion

Source: NY World's Fair Publication For Those Who Built the Fair

Bell System Pavilion

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