1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

CHRYSLER

A 100-foot engine with a 50-foot dragon for a crankshaft, a ride on a production line and a zoo of metallic monsters are part of this imaginative exhibit, one of the largest at the Fair, assembled on five islands linked by bridges and set in a six-acre artificial lake. Four of the islands demonstrate specific aspects of Chrysler's work: engineering, production, styling and operations. The fifth is a large theater in which puppets present a continuous show. Other features are a giant rocket poised on the lake, symbolizing the company's space and missile work, and more than a thousand umbrella-shaded chairs for visitors, which are set around the perimeters of the islands.

* Admission: free.

 Highlights 
ENGINEERING ISLAND. Prime attractin is the vast engine, a structure with a huge revolving fan in front and an air filter on top, 55 feet up. Visitors walking through its innards see a writhing dragon with snapping jaws, which drives pistons weighing nearly a ton apiece. A turbine engine developed by Chrysler is on display, and a montage shows the sources of energy that may drive engines of the future.
PRODUCTION ISLAND. Seated in 12 car bodies, visitors travel along an assembly line which winds through and around an open-sided structure. Mechanical workmen line the ride, and both visitors and car bodies receive an "O.K." in a quality-control center.
A metallic menagerie, in wihich creatures made of car parts squeak and squeal with the sounds of metal on metal, is also on the island. A 12-foot mantis flashes light from its car-reflector antenna; a 12-foot crawler is made of roof panels and hoods. The zookeeper stands two stories tall.
DESIGN ISLAND. A giant car, 80 feet long from bumper to bumper, with wheels more than 20 feet high, dominates the island. Underneath the car, which sits seven feet above the ground, is an exhibit area in which visual displays stress the company's automotive styling.
OPERATIONS ISLAND. Eight-foot-high animated characters show the world-wide operations of Chrysler other than automotive manufacturing.
PUPPET SHOW. A 24-minute musical comedy, with puppets designed by Bil Baird, is presented continuously on the fifth island in a theater which is constructed in the shape of the company's Pentastar symbol.

CHRYSLER
The exhibit was designed especially for children, with a puppet show, a giant car, and other exhibits set on islands in a large man-made lake.

Various aspects of the automotive world come to life in whimsical animated models. Chairs around the lake encourage visitors to relax and enjoy the Fair.

PUPPET SHOW. This 20-minute exercise in musical whimsey was designed by puppeteer Bil Baird. It is continuously performed on a novel revolving stage.
WALK-IN ENGINE. Dominating the display is a giant "one-million horsepower" engine through which visitors walk. Its crankshaft is a fearsome dragon with snapping jaws. The real world is represented by a turbine engine and a montage of power plants of the future.
AIRBORNE RIDE. Seated in car bodies, visitors travel through the air along a simulated assembly line. Mechanical men wielding huge instruments "check" each auto for imperfections. Nearby is a metallic "zoo" where creatures made of auto parts cavort.
AN ANTIC AUTO. Guests walk through a capriciously designed mammoth car to examine its antic accessories and giant components.

Admission: free.

Revised 2.24.07 Revised 8.16.17

THIS IS autofare
What's autofare? It's a Fair within a Fair! It's Chrysler Corporation's giant exhibition at the New York World's Fair. A unique display set on five islands in a man-made lagoon. Enjoy Chrysler's wonderful "This is autofare" booklet on-line at these pages.

 

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