World's Fair Information Manual


EXHIBIT
Clairol Color Carousel
AUTHORIZED REPRESENTATIVE
Mr. Jack Shor
Corporate Public Relations Director
Clairol, Incorporated
1290 Avenue of the Americas
New York 19, New York
957-3100
PUBLIC RELATIONS AGENCY
Mr. Richard Weiner, Sr. Vice Pres.
Ruder and Finn, Incorporated
130 East 59th Street
New York 22, New York
PL 9-1800
FAIR CONTACT
Miss Phyllis Adams
CONTRACT SIGNED
October 29, 1963
ADMISSION
Free
LOCATION
Block 11; Lot 21
Industrial Area
AREA
20,000 sq. ft.
ARCHITECT
Robinson, Capsis, Stern Assocs
547 West Broadway
New York 12, New York
OR 7-0440
CONTRACTOR
George A. Fuller
Line Drawing

SOURCE: 1964 World's Fair Information Manual

FEATURES
The Clairol Exhibit is designed exclusively for women and admission is restricted to women.
 
The building is a circular, cage-like structure. The facade is decorated with sweeping flower forms in a technique reminiscent of art nouveau. Behind the translucent flowers, there are enormous butterfly shapes that move majestically as the carousel turns.
 
Each woman who visits the building receives a personal hair coloring analysis while seated in a private booth.

Clairol Color Carousel

Source: NY World's Fair Publication For Those Who Built the Fair

Clairol Pavilion

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