World's Fair Information Manual

EXHIBIT Clairol Color Carousel
AUTHORIZED REPRESENTATIVE Mr. Jack Shor Corporate Public Relations Director Clairol, Incorporated 1290 Avenue of the Americas New York 19, New York 957-3100
PUBLIC RELATIONS AGENCY Mr. Richard Weiner, Sr. Vice Pres. Ruder and Finn, Incorporated 130 East 59th Street New York 22, New York PL 9-1800
FAIR CONTACT Miss Phyllis Adams
CONTRACT SIGNED October 29, 1963
ADMISSION Free

LOCATION Block 11; Lot 21 Industrial Area
AREA 20,000 sq. ft.
ARCHITECT Robinson, Capsis, Stern Assocs 547 West Broadway New York 12, New York OR 7-0440
CONTRACTOR George A. Fuller

SOURCE: 1964 World's Fair Information Manual
FEATURES The Clairol Exhibit is designed exclusively for women and admission is restricted to women. The building is a circular, cage-like structure. The facade is decorated with sweeping flower forms in a technique reminiscent of art nouveau. Behind the translucent flowers, there are enormous butterfly shapes that move majestically as the carousel turns. Each woman who visits the building receives a personal hair coloring analysis while seated in a private booth.

Clairol Color Carousel

Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965