thing happened on the way to
the Clairol Carousel
|What would you do if, while waiting
patiently on the "women only" line at the Clairol Color
Carousel (as your husband waited impatiently outside) a nice-looking
man came up to you and said, "May I see you after the show?"
Four women handled the situation beautifully and went on to become
the stars of the Clairol Color Carousel. Here's how they looked
on that eventful day. Now, read on and see how they look today.
The line was long and the day
was hot but you wouldn't be a woman if you didn't just have
to see what was going on inside that "no man's land"
that sparkled like a small jewel on the Fairway. Little did anyone
know that there was a man in that strictly distaff crowd. He
was a "talent scout" of sorts -- searching for leading
ladies. Clairol had retained him to produce a "before-and-after"
movie to premier at the Fair in 1965. The film would show what
Clairol color can do -- to make any woman who looked just nice
He scanned the line as it snaked
along. Grandmothers and teen-agers, housewives and career girls,
from the cities and the suburbs. Suddenly his gaze panned down
on Hope Edwards, trim, neat-featured, blondish. Then on limpid-eyed
Jane Gumpel, a lovely brunette going gray. Thirdly, on genteel
Dorothy Carvey with her salt-and-pepper hair. Lastly, on Ann
Nardelli, a petite, vivacious brownette. They all had in common
the one thing he was looking for. A beauty potential that invited
fulfillment. Could you resist a film offer?
They agreed to report the minute
they got their husbands' blessing, defrosted a roast and arranged
for a sitter. And so it began. First, some "before"
photos. Then a wonderful whirlwind of "the works."
The analysis was fun. What is her perfect shade of hair? Which
version of today's hairstyle will flatter her face the most?
Now, what is her ideal skin tone? Which lip color will do the
most for her? The kind of questions that every woman would love
to be able to ask of an expert. And then the answers were translated
First came the colorist, then
the stylist, then the make-up. All right, time to look in the
mirror! The stars were ready, radiant. On location to each woman's
home went the whole entourage, camera crews and all. Because
the sets for this film would be as "real life" as the
actresses. Children ooh-ed and husbands ah-ed as the cameras
recorded the exciting "after" look of each woman against
the background of the home she loves so well. They were all in
the movies. And look at Mommy -- she's the star!
|Smile -- you're on Clairol Camera Mrs. Hope Edwards loves being a blonde
again -- especially since her hair was once even lighter than
little Craig's. No boy ever had a prettier companion on a carriage
ride through Central Park. She looks as if she doesn't lift a
finger all day -- but there are two more like Craig at home.
Dress by Ellen Brooke. Raincoat by Tellshire.
|Nothing is too lovely to be true Hats off to Mrs. Jane Gumpel. Eight
children and not a gray hair showing! Doing a little sightseeing
at the United Nations, she's a pretty sight to see with a point
of view as fresh as her striking brunette good looks. Everything's
right with the world -- even her make-up. Suit by Ellen Brooke.
|That exotic island -- Manhattan Mrs. Ann Nardelli, thoroughly enjoying
her "new look", hunts happily for souvenirs in a quaint
little "general store" in New York -- Speredipity 3.
There's joy in her heart and Miss Clairol in her hair. Hard to
believe that this bowling, swimming and tennis enthusiast has
a daughter in college. Costume by Ellen Brooke.
|Grandmother -- 1965 Mrs. Dorothy Carvey, looking and feeling
as if she hasn't had a birthday in years, takes in the latest
exhibit at the Sidney Janis Gallery along "art gallery row"
in Manhattan. Her refreshing verve and vigor go so well with
the gray hair now covered to blend evenly with her natural shade
of blonde. Suit by Ellen Brooke.
Give it a whirl, why don't you.
It's better for morale than a week of free baby sitters, a pocketful
of theatre tickets and breakfast in bed on Sunday.
You've visited the Clairol Color
Carousel and it was a delight to meet you and show you what's
being done to make looking pretty a possibility for every woman.
But like a doctor's prescription that tatters in your handbag
unfilled, the advice you received from our beauty experts is
worthless unless you
The question is this: can a woman
who is pleased with her husband, her children, her home -- almost
everything she sees around her, except the reflection in the
mirror -- be happy looking twice as attractive as she ever has
in her life?
take it from there and make it
a way of life. So use that good head on your shoulders to plan
a little. Your aim: a wonderful, natural way to look, a way that
expresses the best things about you.
And that's the whole simple,
sensible idea behind the new Total Look in Beauty that you've
been hearing so much about. It's just that old standby the Natural
Look carried all the way -- tip to toe. It's not a look.
It's not the look. It's your look. What a rare
luxury that used to be -- a look of your very own. A woman had
to have good features, good figure and good hard-earned money
in fairly unlimited supply. Not so today -- and hooray!
Come on. take a good "total"
look at yourself in a total length mirror. Try a little do-it-yourself
beauty consulting. What's your best feature? And your next?
And your next? (Oh go on, you do so have three strong
points!) Perhaps the reason you couldn't decide quickly is that
you haven't been doing right by yourself. Let's take it from
the top because that's the new thinking. You know, of course,
that with today's great advances in hair coloring, you can have
the shade you've always wished for (and few people will be any
By chance or by choice, are
you lucky enough to be a Blonde?
For goodness sake, make the most of it and you have your
special look all made. The new make-up just for blondes brings
out what Clairol calls "the peach and beige" of you.
It tunes out the unblonde" (unbecoming) skin tones and tunes
up the ideal blonde complexion. There! You're having more fun
Natural or natural-looking,
you Brunettes are not to be taken lightly! There's never been such a craze for dark hair.
Maybe because it can be positively poetic. Anyway, take your
choice of make-up from pale ivory to burnished gold-tan. Goodbye,
sallowness. Farewell, over-ruddy tones. Hello, skin as rich as
country cream (fabulous foil for that dark head of hair).
These new lipstick shades make
it more than possible. they make it perfect. And by the way,
now that you're gong to let color be your guide to a Total Look
of your own, here's a shopping hint. Keep your eye out for fabrics
that take color best. Cotton, for example, has a talent for high
fidelity in color. And the new weaves and textures make it a
natural the year round.
After you check color, check
style. Ask yourself, "Is my haircut right?" It is if:
it was professionally shaped for you (supported by a perm, if
need be); it's as basically flattering to your face as your best
kind of dress is to your figure; it';s so sure of its line that
you can set it yourself should you have to.
Look yourself straight in the
eye "Is my eye make-up right?" It is if: you
use it as sparingly as though it cost a fortune (happily it doesn't);
you don't accent your eyes the way your neighbor does -- unless
she has eyes exactly like yours; your eyes look back at
Gift of nature or work of
art, you're a Redhead!
Want to make something out of it? Now, listen. You're in the
beautiful minority. Yes, yes, we know it seems as if all the
lovely clothes colors and cosmetics around were made for someone
else. But you haven't been forgotten. Clairol has a make-up for
redheads only. It quiets that too-pink complexion, coaxes in
beige tones. Just wait. You'll be counting compliments instead
Get the beauty psychology? These
three basic color types should give you the idea. Incidentally,
if you're a honey blonde or a brownette or a silver (in the old
days they called it gray), don't worry. There's a world of make-up
especially for you too. Now the nicest thing about this whole
cosmetics-to-go-with-your-hair strategy is that it acts as a
kind of compass. It always points to the right color direction
for your beauty type. You can't lose your way any more when you're
out shopping for pretty things. For example, you know those colors
you were brought up to believe were "not for you"?
Ancient history. With the lip colors made just for women with
your color hair, there isn't a color that you can't wear.
From now on when you're tempted
by whimsies of sugary pink or rosy lilac -- give in. There's
a lip color that makes them right for you. Is that yellow dress
in the window brighter than a buttercup? Tell the girl to wrap
it up. There's lipstick color that will make it yours.
The blues? Don't sing them, wear them.
you with a soft, natural
kind of beauty that doesn't give away their secret one-two-three.
And so it goes. You
don't have to be a magician to work a little before-and-after
magic on yourself. You don't even have to be a beautician.
You just have to be able to put two and two together. You'll
come up with a Total Look all right.
- A message for telephone belles in their
- Right now, you're "what's
happening". You don't have to wonder if you're pretty. You
look in the mirror and know you are. You try a new hairdo almost
every day -- and see a new you. You enjoy being a girl!
You have the new look -- the in look. You know how effective
it is . . . every time "he" passes you in the hall.
Your look is marvelous and it's natural -- it's you! It's
the best -- let's keep it that way. FACE IT . . . Some of the
best shows on TV go on past the witching hour -- but neglect
your sleep and you'll start looking like Morticia under the eyes.
WATCH IT . . . Go easy on the sweets. Stay with juice, milk and
that old standby -- water. Candy may be dandy but keep carrot
sticks handy. They're good friends to your skin -- and
to your figure.By the way, stand up straight -- good posture
is half the battle for a good figure. PEOPLE WHO LIKE PEOPLE
. . . There's nothing as refreshing or as important as
a daily bath. And don't forget your daily deodorant -- especially
now that you're so busy-busy socially, physically and
scholastically. CLOUDY TODAY? CLEARING TOMORROW! The forecast
for your face: a clean skin now means a clear skin later. Scrub
gently -- and often. Blemishes? Don't squeeze please.
Wash often, avoid make-up, and wear your hair away from your
face. No improvement? A dermatologist is a girl's best friend.
ABOUT THAT HAIR . . . Keep your hair swingy, shiny. Shampoo once
a week -- more often for oily hair -- and remember the old 100
strokes a night. As for your comb and brush -- Clean's the word.
And if your crowning glory isn't acting bouncy and full of life
-- try a condition treatment. Snarls and tangles? Quick!
-- the Hair so New. Behavior problems? A dab of Vitapointe. PAINT
YOUR WAGON . . . and not your face. A pale lipstick -- keyed
to the color of your hair -- that's it. Save the eye make-up
for later . . . say 'til you're twenty. Devote your attention
now to your manicure. Push back cuticles when you wash your hands.
Keep nails filed (never bitten!) Use clear polish. Result: hands
that are lovely to hold and behold. DOES SHE OR DOESN'T SHE .
. . is a fascinating question and one day they'll ask it about
your natural-looking hair color. As for now? -- rely on good
health and good habits for radiant hair. Perhaps on your eighteenth
birthday you'll add highlights with five Minute Color, the shampoo
color conditioner. Your look is new -- fresh and vital. Take
it light. Your look is IN. Others envy it . . . try to
copy it. Only you know the secret -- the wonderful secret of
- Like a
- by Margaret Fishback
- Our Hero
- Does she or doesn't she need a new hat?
- Who is to settle a problem like that?
- Does she or doesn't she need a new dress?
- Here's to the husband who promptly says,
- "Yes" --
- The martyr who doesn't observe with a roar,
- "Your closet's so full that you can't close the
- The wife of this saint of a spouse should
- Her prize, well locked up, in her overstuffed
- Computers Are Heartless
- Computers are, in many ways,
- Superior, I'm quick to praise
- Their accuracy and their speed.
- Nor do they ever seem to need
- The respite of a coffee break
- Or evening out. But this, I take
- Serenely, for there's no computer
- As yet designed, that isn't neuter.
- I still feel moderately sure
- The housewife's job is quite secure.
- To be alarmed, I'm going to wait
- Until they learn to propagate.
- Choice Cuts
- A woman's choice is truly tough--
- Clothes show too much, or not enough.
- The Elements
- If cast up on a desert isle,
- It would be difficult to smile.
- Unless I had contrived to save
- My lipstick from the stormy wave.
- It's the Thought that
- When I was one-and-thirty
- I heard Cassandra say,
- "If you think thirty's awful,
- You'll eat your words one day.
- For when you're one-and-forty,
- You'll find that's so much worse.
- That when you're having birthdays,
- You'll count them in reverse.
- Time to Make Up
- Breathes there a maid with soul so dead
- Who has the notion, once she's wed
- She can ignore a shiny nose?
- She's heading for connubial woes.
and an ideal
- The Clairol story is the story
of a company that took the question mark out of haircoloring,
put the confidence in, and made it the country's most exciting
cosmetic. Things were very different when Clairol first opened
its doors 33 years ago. People gossiped about "dyed hair"
and the woman who had it. Most haircolor products were difficult
to use even for the professional hairdresser. And too often it
was anybody's guess as to what the results would be. Then, in
1950 came the discovery that revolutionized not only haircoloring
but the way the world felt about it. Miss Clairol Hair Color
Bath with its truly natural look erased forever the bleached
and hennaed image of years ago.
- Since then dozens of new haircoloring
and hair care products have been developed by Clairol. And today,
as world leader in haircoloring, Clairol opens a dramatic new
chapter in the great beauty adventure with a complete make-up
line of cosmetics keyed, logically enough, to the color of a
|Clairol is a pioneering company dedicated to quality
and good taste. The advertising that almost everyone knows so
well is a point of pride with us. It has set a new standard of
freshness and believability. But Clairol never depends on clever
advertising. A new idea does not become a new product until we
can prove that it offers something better than what the American
woman had before. In our Research Laboratories in Stamford, Connecticut,
an outstanding team of chemists, physicists and biologists is
constantly at work on new product development, pure scientific
research and a program of strict quality control over raw materials
and manufactured products. It is one of the finest research programs
in the world.
|But there is still another side of the Clairol
personality, a side that serves the community in ways that are
not just "business." Clairol sponsors a Teen Age Leadership
program; a Scholarship program for high school students who would
like to build a future in beauty culture; and an Art Exhibit
themed "Mother and Child in Modern Art," which is being
shown in major museums throughout the country. We are equally
proud of the role we have played in making hairdressing one of
the most respected service professions.
|All of us at Clairol strive for perfection in our
work. But perfection never comes -- because each new step leaves
the way open for another challenge. Your daughter and hers will
be more beautiful women because of the cosmetics being born in
the Clairol Laboratories today.
Excepts from the Souvenir Booklet Clairol Carousel - 1964
& 1965 Editions
- We hope you
enjoyed the Clairol Color Carousel.
- It was lovely
meeting you and showing you
- what we are
doing to give every woman the
- happy knowledge
that she looks pretty. Let this
- little magazine
be a memento of your colorful
- visit to the
New York World's Fair of 1965.
- The film shown
on the Clairol Carousel is a Dolphin Production
- The song "Nothing
Is Too Lovely To Be True" was sung by
- Johnny Desmond.
Music and lyrics by Kay Swift.
- We appreciate
the cooperation of the American Express Company;
Field; Sid Buchmayr Sports Shops; Starflite, Inc.
- The speaker
system selected for the Clairol Color Carousel was designed and
by the KLH Research and Development Corp.,
- Cambridge, Massachusetts.
- We are grateful
to Fashion Tress, Inc. for providing the wigs
- used in the
Clairol Haircolor Pre-Vuer.
INCORPORATED, STAMFORD, CONN. PRINTED IN U.S.A.