Souvenir Booklet

Booklet Back and Front Cover



thing happened on the way to the Clairol Carousel

What would you do if, while waiting patiently on the "women only" line at the Clairol Color Carousel (as your husband waited impatiently outside) a nice-looking man came up to you and said, "May I see you after the show?" Four women handled the situation beautifully and went on to become the stars of the Clairol Color Carousel. Here's how they looked on that eventful day. Now, read on and see how they look today.Four Women

The line was long and the day was hot but you wouldn't be a woman if you didn't just have to see what was going on inside that "no man's land" that sparkled like a small jewel on the Fairway. Little did anyone know that there was a man in that strictly distaff crowd. He was a "talent scout" of sorts -- searching for leading ladies. Clairol had retained him to produce a "before-and-after" movie to premier at the Fair in 1965. The film would show what Clairol color can do -- to make any woman who looked just nice look smashing.

He scanned the line as it snaked along. Grandmothers and teen-agers, housewives and career girls, from the cities and the suburbs. Suddenly his gaze panned down on Hope Edwards, trim, neat-featured, blondish. Then on limpid-eyed Jane Gumpel, a lovely brunette going gray. Thirdly, on genteel Dorothy Carvey with her salt-and-pepper hair. Lastly, on Ann Nardelli, a petite, vivacious brownette. They all had in common the one thing he was looking for. A beauty potential that invited fulfillment. Could you resist a film offer?

Make-over Process

They agreed to report the minute they got their husbands' blessing, defrosted a roast and arranged for a sitter. And so it began. First, some "before" photos. Then a wonderful whirlwind of "the works." The analysis was fun. What is her perfect shade of hair? Which version of today's hairstyle will flatter her face the most? Now, what is her ideal skin tone? Which lip color will do the most for her? The kind of questions that every woman would love to be able to ask of an expert. And then the answers were translated into reality.

First came the colorist, then the stylist, then the make-up. All right, time to look in the mirror! The stars were ready, radiant. On location to each woman's home went the whole entourage, camera crews and all. Because the sets for this film would be as "real life" as the actresses. Children ooh-ed and husbands ah-ed as the cameras recorded the exciting "after" look of each woman against the background of the home she loves so well. They were all in the movies. And look at Mommy -- she's the star!

Mrs. Hope Edwards
Smile -- you're on Clairol Camera Mrs. Hope Edwards loves being a blonde again -- especially since her hair was once even lighter than little Craig's. No boy ever had a prettier companion on a carriage ride through Central Park. She looks as if she doesn't lift a finger all day -- but there are two more like Craig at home. Dress by Ellen Brooke. Raincoat by Tellshire.

Mrs. Jane Gumpel
Nothing is too lovely to be true Hats off to Mrs. Jane Gumpel. Eight children and not a gray hair showing! Doing a little sightseeing at the United Nations, she's a pretty sight to see with a point of view as fresh as her striking brunette good looks. Everything's right with the world -- even her make-up. Suit by Ellen Brooke.

Mrs. Ann Nardelli
That exotic island -- Manhattan Mrs. Ann Nardelli, thoroughly enjoying her "new look", hunts happily for souvenirs in a quaint little "general store" in New York -- Speredipity 3. There's joy in her heart and Miss Clairol in her hair. Hard to believe that this bowling, swimming and tennis enthusiast has a daughter in college. Costume by Ellen Brooke.

Mrs. Dorothy Carvey
Grandmother -- 1965 Mrs. Dorothy Carvey, looking and feeling as if she hasn't had a birthday in years, takes in the latest exhibit at the Sidney Janis Gallery along "art gallery row" in Manhattan. Her refreshing verve and vigor go so well with the gray hair now covered to blend evenly with her natural shade of blonde. Suit by Ellen Brooke.


Give it a whirl, why don't you. It's better for morale than a week of free baby sitters, a pocketful of theatre tickets and breakfast in bed on Sunday.

You've visited the Clairol Color Carousel and it was a delight to meet you and show you what's being done to make looking pretty a possibility for every woman. But like a doctor's prescription that tatters in your handbag unfilled, the advice you received from our beauty experts is worthless unless you

The question is this: can a woman who is pleased with her husband, her children, her home -- almost everything she sees around her, except the reflection in the mirror -- be happy looking twice as attractive as she ever has in her life?

Orange Tulips

take it from there and make it a way of life. So use that good head on your shoulders to plan a little. Your aim: a wonderful, natural way to look, a way that expresses the best things about you.

And that's the whole simple, sensible idea behind the new Total Look in Beauty that you've been hearing so much about. It's just that old standby the Natural Look carried all the way -- tip to toe. It's not a look. It's not the look. It's your look. What a rare luxury that used to be -- a look of your very own. A woman had to have good features, good figure and good hard-earned money in fairly unlimited supply. Not so today -- and hooray!

Come on. take a good "total" look at yourself in a total length mirror. Try a little do-it-yourself beauty consulting. What's your best feature? And your next? And your next? (Oh go on, you do so have three strong points!) Perhaps the reason you couldn't decide quickly is that you haven't been doing right by yourself. Let's take it from the top because that's the new thinking. You know, of course, that with today's great advances in hair coloring, you can have the shade you've always wished for (and few people will be any the wiser).

By chance or by choice, are you lucky enough to be a Blonde? For goodness sake, make the most of it and you have your special look all made. The new make-up just for blondes brings out what Clairol calls "the peach and beige" of you. It tunes out the unblonde" (unbecoming) skin tones and tunes up the ideal blonde complexion. There! You're having more fun already.

Natural or natural-looking, you Brunettes are not to be taken lightly! There's never been such a craze for dark hair. Maybe because it can be positively poetic. Anyway, take your choice of make-up from pale ivory to burnished gold-tan. Goodbye, sallowness. Farewell, over-ruddy tones. Hello, skin as rich as country cream (fabulous foil for that dark head of hair).

These new lipstick shades make it more than possible. they make it perfect. And by the way, now that you're gong to let color be your guide to a Total Look of your own, here's a shopping hint. Keep your eye out for fabrics that take color best. Cotton, for example, has a talent for high fidelity in color. And the new weaves and textures make it a natural the year round.

After you check color, check style. Ask yourself, "Is my haircut right?" It is if: it was professionally shaped for you (supported by a perm, if need be); it's as basically flattering to your face as your best kind of dress is to your figure; it';s so sure of its line that you can set it yourself should you have to.

Look yourself straight in the eye "Is my eye make-up right?" It is if: you use it as sparingly as though it cost a fortune (happily it doesn't); you don't accent your eyes the way your neighbor does -- unless she has eyes exactly like yours; your eyes look back at

Gift of nature or work of art, you're a Redhead! Want to make something out of it? Now, listen. You're in the beautiful minority. Yes, yes, we know it seems as if all the lovely clothes colors and cosmetics around were made for someone else. But you haven't been forgotten. Clairol has a make-up for redheads only. It quiets that too-pink complexion, coaxes in beige tones. Just wait. You'll be counting compliments instead of freckles.

Get the beauty psychology? These three basic color types should give you the idea. Incidentally, if you're a honey blonde or a brownette or a silver (in the old days they called it gray), don't worry. There's a world of make-up especially for you too. Now the nicest thing about this whole cosmetics-to-go-with-your-hair strategy is that it acts as a kind of compass. It always points to the right color direction for your beauty type. You can't lose your way any more when you're out shopping for pretty things. For example, you know those colors you were brought up to believe were "not for you"? Ancient history. With the lip colors made just for women with your color hair, there isn't a color that you can't wear.

From now on when you're tempted by whimsies of sugary pink or rosy lilac -- give in. There's a lip color that makes them right for you. Is that yellow dress in the window brighter than a buttercup? Tell the girl to wrap it up. There's lipstick color that will make it yours. The blues? Don't sing them, wear them.

you with a soft, natural kind of beauty that doesn't give away their secret one-two-three.

And so it goes. You don't have to be a magician to work a little before-and-after magic on yourself. You don't even have to be a beautician. You just have to be able to put two and two together. You'll come up with a Total Look all right.

Blue Tulips

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A message for telephone belles in their early teens
Teenager with Swingy HairRight now, you're "what's happening". You don't have to wonder if you're pretty. You look in the mirror and know you are. You try a new hairdo almost every day -- and see a new you. You enjoy being a girl! You have the new look -- the in look. You know how effective it is . . . every time "he" passes you in the hall. Your look is marvelous and it's natural -- it's you! It's the best -- let's keep it that way. FACE IT . . . Some of the best shows on TV go on past the witching hour -- but neglect your sleep and you'll start looking like Morticia under the eyes. WATCH IT . . . Go easy on the sweets. Stay with juice, milk and that old standby -- water. Candy may be dandy but keep carrot sticks handy. They're good friends to your skin -- and to your figure.By the way, stand up straight -- good posture is half the battle for a good figure. PEOPLE WHO LIKE PEOPLE . . . There's nothing as refreshing or as important as a daily bath. And don't forget your daily deodorant -- especially now that you're so busy-busy socially, physically and scholastically. CLOUDY TODAY? CLEARING TOMORROW! The forecast for your face: a clean skin now means a clear skin later. Scrub gently -- and often. Blemishes? Don't squeeze please. Wash often, avoid make-up, and wear your hair away from your face. No improvement? A dermatologist is a girl's best friend. ABOUT THAT HAIR . . . Keep your hair swingy, shiny. Shampoo once a week -- more often for oily hair -- and remember the old 100 strokes a night. As for your comb and brush -- Clean's the word. And if your crowning glory isn't acting bouncy and full of life -- try a condition treatment. Snarls and tangles? Quick! -- the Hair so New. Behavior problems? A dab of Vitapointe. PAINT YOUR WAGON . . . and not your face. A pale lipstick -- keyed to the color of your hair -- that's it. Save the eye make-up for later . . . say 'til you're twenty. Devote your attention now to your manicure. Push back cuticles when you wash your hands. Keep nails filed (never bitten!) Use clear polish. Result: hands that are lovely to hold and behold. DOES SHE OR DOESN'T SHE . . . is a fascinating question and one day they'll ask it about your natural-looking hair color. As for now? -- rely on good health and good habits for radiant hair. Perhaps on your eighteenth birthday you'll add highlights with five Minute Color, the shampoo color conditioner. Your look is new -- fresh and vital. Take it light. Your look is IN. Others envy it . . . try to copy it. Only you know the secret -- the wonderful secret of being you!

Like a
by Margaret Fishback
Our Hero
Does she or doesn't she need a new hat?
Who is to settle a problem like that?
Does she or doesn't she need a new dress?
Here's to the husband who promptly says,
"Yes" --
The martyr who doesn't observe with a roar,
"Your closet's so full that you can't close the
The wife of this saint of a spouse should
Her prize, well locked up, in her overstuffed
Spoken Like a Female
Computers Are Heartless
Computers are, in many ways,
Superior, I'm quick to praise
Their accuracy and their speed.
Nor do they ever seem to need
The respite of a coffee break
Or evening out. But this, I take
Serenely, for there's no computer
As yet designed, that isn't neuter.
I still feel moderately sure
The housewife's job is quite secure.
To be alarmed, I'm going to wait
Until they learn to propagate.
Choice Cuts
A woman's choice is truly tough--
Clothes show too much, or not enough.
The Elements
If cast up on a desert isle,
It would be difficult to smile.
Unless I had contrived to save
My lipstick from the stormy wave.
It's the Thought that Counts
When I was one-and-thirty
I heard Cassandra say,
"If you think thirty's awful,
You'll eat your words one day.
For when you're one-and-forty,
You'll find that's so much worse.
That when you're having birthdays,
You'll count them in reverse.
Time to Make Up
Breathes there a maid with soul so dead
Who has the notion, once she's wed
She can ignore a shiny nose?
She's heading for connubial woes.

Clairol Logo
The Clairol Story
An idea
and an ideal
got together
The Clairol story is the story of a company that took the question mark out of haircoloring, put the confidence in, and made it the country's most exciting cosmetic. Things were very different when Clairol first opened its doors 33 years ago. People gossiped about "dyed hair" and the woman who had it. Most haircolor products were difficult to use even for the professional hairdresser. And too often it was anybody's guess as to what the results would be. Then, in 1950 came the discovery that revolutionized not only haircoloring but the way the world felt about it. Miss Clairol Hair Color Bath with its truly natural look erased forever the bleached and hennaed image of years ago.
Since then dozens of new haircoloring and hair care products have been developed by Clairol. And today, as world leader in haircoloring, Clairol opens a dramatic new chapter in the great beauty adventure with a complete make-up line of cosmetics keyed, logically enough, to the color of a woman's hair.
Clairol Activities
Clairol LogoClairol is a pioneering company dedicated to quality and good taste. The advertising that almost everyone knows so well is a point of pride with us. It has set a new standard of freshness and believability. But Clairol never depends on clever advertising. A new idea does not become a new product until we can prove that it offers something better than what the American woman had before. In our Research Laboratories in Stamford, Connecticut, an outstanding team of chemists, physicists and biologists is constantly at work on new product development, pure scientific research and a program of strict quality control over raw materials and manufactured products. It is one of the finest research programs in the world.
Clairol LogoBut there is still another side of the Clairol personality, a side that serves the community in ways that are not just "business." Clairol sponsors a Teen Age Leadership program; a Scholarship program for high school students who would like to build a future in beauty culture; and an Art Exhibit themed "Mother and Child in Modern Art," which is being shown in major museums throughout the country. We are equally proud of the role we have played in making hairdressing one of the most respected service professions.
Clairol LogoAll of us at Clairol strive for perfection in our work. But perfection never comes -- because each new step leaves the way open for another challenge. Your daughter and hers will be more beautiful women because of the cosmetics being born in the Clairol Laboratories today.

Source: All, Excepts from the Souvenir Booklet Clairol Carousel - 1964 & 1965 Editions

Clairol Pavilion
We hope you enjoyed the Clairol Color Carousel.
It was lovely meeting you and showing you
what we are doing to give every woman the
happy knowledge that she looks pretty. Let this
little magazine be a memento of your colorful
visit to the New York World's Fair of 1965.
The film shown on the Clairol Carousel is a Dolphin Production
The song "Nothing Is Too Lovely To Be True" was sung by
Johnny Desmond. Music and lyrics by Kay Swift.
We appreciate the cooperation of the American Express Company;
Gimbel's--Roosevelt Field; Sid Buchmayr Sports Shops; Starflite, Inc.
The speaker system selected for the Clairol Color Carousel was designed and
manufactured by the KLH Research and Development Corp.,
Cambridge, Massachusetts.
We are grateful to Fashion Tress, Inc. for providing the wigs
used in the Clairol Haircolor Pre-Vuer.

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