1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

EASTMAN KODAK
The world's largest outdoor photographic prints in color, visible from almost every point in the Fair, call attention to the unusual pavilion below, which has an undulating display roof of reinforced concrete and 15 exhibit sections, including two theaters. The pavilion has a threefold purpose: to demonstrate the wealth of experience to be gained from photography, to provide scenes for on-the-spot picture-taking, and to show the influence of photography on various aspects of modern life, among them science, leisure, medicine, industry and education. Multilingual attendants are on hand.
* Admission: free.
  Highlights
 
FLOATING CARPET. The roof of the building provides a variety of backgrounds for photographers, including gently sloping walkways, sculptured fountains, pools containing exotic flowers - and even an area simulating the moon's surface. Reached by stairways and escalators, the roof is 363 feet in length and is supported by an unusual arrangement of columns that from a distance makes it appear to float.
COLOR GIANTS. Five color photographs, each 30 by 36 feet in size and illuminated day and night, are mounted on a tower 80 feet high which rises above one end of the pavilion. The prints, changed every four weeks, are selected from among thousands of photographs taken by special camera crews that traveled through much of the world looking for striking pictures of nature and of people at work and play.
SEEING, HEARING AND LEARNING. A 23-minute color move, The Searching Eye, made by the noted film technician Saul Bass, gives a child's view of common-place and unusual wonders of the world. Utilizing a new multi-image, 70-millimeter projection process, the movie is shown in a large, air-conditioned circular theater which is built into the base of the eight-story picture tower. In the smaller theater, which is entered from the roof of the pavilion, there are fashion shows and exhibits of Kodak's textiles as well as other nonphotographic products.
ANSWERS AND EXHIBITS. On the ground floor is a potpourri of services and displays. Attendants in an information center direct people to photogenic events being held at the Fair, specialists answer questions on photography, and technicians make free minor camera repairs and adjustments. Included among the exhibits:
"Adventures in Photography" is a display of pictures illustrating the range of photographic opportunities for the average camera user.
The Science Area is devoted to examples of photography's value to science and explanations of the science of photography.
Prizewinning photographs have been assembled from a variety of competitions.
X-ray uses for determining the fitness of pilots and airplanes, solving crimes and proving the authenticity of works of art are on display.
Movie techniques, home and professional, are shown in two exhibits that also display the latest in movie equipment.

EASTMAN KODAK

Atop the pavilion are huge colored prints and a "moondeck" for picture-taking; inside are exhibits and an award-winning film.

Saul Bass's 20-minute color film "The Searching Eye," which was honored at the New York Film Festival, presents a camera-eye view of the world's wonders. Utilizing a new multi-image, 70-mm projection process, the movie is shown in a large circular theater. Elsewhere, films feature Kodak's new cameras and accessories and the company's textiles, chemicals and plastics.

MOONDECK. The building's undulating roof offers many novel backgrounds for camera bugs. Raised platforms are provided for photographing the Fair itself.
COLOR GIANTS. Atop the 80-foot tower are five big illuminated color prints selected from thousands of striking pictures.
ANSWERS AND EXHIBITS. In an information center, multilingual experts answer questions on photography and show amateurs how to take better pictures. An "Adventures in Photography" exhibit illustrates the wide range of creative opportunities for hobbyists. Other exhibits illustrate movie techniques, prizewinning pictures and other uses of photography.

Admission: free.

Revised 2.16.07 Revised 8.08.17

Eastman Kodak has a long history of World's Fair participation. Come gather under the Picture Tower to see what Kodak displayed at the 1964/1965 New York World's Fair. Read about the Space Age technology that allowed Kodak to make the giant prints on their tower resemble glowing transparencies, even when the sun was shining directly on them.

 

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