KODAK PAVILION TO BE MAJOR WORLD'S FAIR ATTRACTION
The most fascinating story ever told about photography and
its impact on our everyday lives has been promised visitors to
the Kodak Pavilion at the New York World's Fair.
Now nearing completion, the Kodak Pavilion will be one of
the ten largest industrial exhibits at the Fair. The two-level,
uniquely designed structure will house over 15 separate show
areas that will dramatize the vital role the camera's "searching
eye" plays in science, medicine, industry, commerce, education,
communications, history recording, outer space exploration, and
The exhibit will provide attractive and restful areas where
fairgoers can relax, take pictures against exotic backdrops including
a panoramic view of the Fair itself, discuss photography with
experts and view collections of some of the world's finest photographs.
According to Lincoln V. Burrows, Kodak's director of World's
Fair Planning, the exhibit will be an attraction not only for
camera enthusiasts but for people of all ages and from all walks
"Our pavilion will be a place where people will be able
to do exciting things as well as see them,"
Many of the exhibits will incorporate audience-participation
devices that will enable visitors to select photographic subjects
of their choice for viewing, and practice new techniques to improve
One of the most spectacular features will be a giant, circular
Picture Tower rising eight stories above the Fair grounds. Around
the tower will be five huge outdoor color prints -- the world's
largest. Each measuring 30 feet x 36 feet, they will be front-illuminate
day and night by a specially-developed lighting system. The pictures,
taken by crews of Kodak photographers in most countries of the
Free World, will be changed every four weeks. Because the Picture
Tower will be visible for miles around, it is expected to become
a favorite rendezvous spot for Fair visitors.
A feature attraction at the Kodak Pavilion will be a major
film production, "The Searching Eye" by Saul Bass,
noted Hollywood graphics designer. Through dramatic applications
of color photography and new multi-image, 70mm projection techniques,
common-place and unusual wonders of the world will be presented
as seen through the eyes and imagination of a 10 year-old boy.
The continuous show will take place in a circular, air-conditioned
theater capable of accommodating 35,000 people daily.
Of special interest to camera-carrying visitors will be the
glass-enclosed, air-conditioned Information Center, staffed by
Kodak technicians who will answer questions concerning photography.
Helpful literature on how to photograph the Fair will be available
and information will be posted announcing the photogenic events
of the day around the Fair grounds. Kodak products will be on
display and there will even be a darkroom where minor camera
adjustments and repairs can be made for the public by the pavilion
Multi-lingual attendants will be on duty in the International
area to assist foreign visitors. The Salon area will feature
prize-winning press, professional and amateur color photographs
from all over the world.
A working model of the Tiros weather satellite will show how
space photography is used in weather forecasting, and an animated
model of a spaceman will demonstrate a library of the future
on microfilm using a microfilm viewer -- all confined in his
space capsule compartment.
Informative exhibits of photography in the graphic arts, news
photography and the motion picture industry will be displayed.
Newsworthy events at the Fair will be photographed and projected
in the Kodak exhibit almost as they occur.
X-rays and their application to the physical well-being of
man and his machines, their use in crime detection and other
uses will be dramatized. Special exhibits will be devoted to
expanding the picture-taking horizons of the amateur photographer.
Mr. Burrows estimates that it will take a visitor about four hours to see the complete Kodak exhibition. A number of attractions will be change from time to time as the Fair progresses.