Article: The Kodak Pavilion


within its free-form building, two theaters
with 70mm films and many visual displays

Shadow-box "kiosks" present Recordak features on rear-projected continuous slides, using Eastman Carousel equipment in system.

Shadow-box Kiosks

Slide projection installation in kiosk showing modified Eastman Carousel projector with 450-watt Cinemeccanica Xetron light beam.

Slide projection installation

THE ARTISTRY of visualization expected of a leader in photographic equipment and materials has been achieved in the imaginative and exciting free-form building of the Kodak Pavilion.

Picture-making opportunities abound on its "Moondeck" roof; the world's largest outdoor color prints illuminate the dominant "Picture Tower." Within, a pair of round theaters each present excellent 70mm motion pictures.

"Instamatic" Kiosk

Above: Kodak's "chimpanzee" film projected in the "Instamatic" kiosk (at left) is assured bright, sharp images by use of modified Eastman 16mm arc mechanism with its Zeiss Xenosol II lamphouse and continuous film loop. Long operating life, minimum care were objectives.

Film projector

Dozens of small 'kiosks" around the exhibit areas offer rear-projected slides and motion pictures on Kodak products and a good part of the pavilion is devoted to examples of the best in modern picture-taking; aerial photography, TIROS weather pictures, and the like.

And throughout the Fairgrounds, Kodak signs point out good picture possibilities, including correct exposures and even simple prints for the camera fan!

Projection Engineering

Working closely with producers, architects, technical representatives of Eastman Kodak Company and Eastman Chemical Products, Inc. from earliest planning stages, Reevesound provided more than two dozen motion picture technical systems for the Kodak Pavilion. These include projection, sound and control devices located in two theaters and in a number of individual displays strategically located throughout the Pavilion.

Reevesound's projection, sound and control system in the Dome Theater includes one Norelco 35/70mm projector operating at 70mm, equipped with a 2500 watt Zeiss Xenosol II light source. A special selsyn drive electrically interlocks the projector and a pre-programmed 60-channel sound system and a dimmer bank for synchronous operation of theater lights.

As adapted by Reevesound, an Industrial Timer controller utilizes sixty of eighty-two available channels, regulating thirty load circuits. One foot of tape controls sixteen seconds of program time. Interlock drive paces the tape as it controls faders, spots, screen and cove light, a six-channel sound system, an atom model and a Spitz star field projector, main feature of a thirteen-minute film.

"The Searching Eye"

Shown daily in the circular Tower Theater, the 20-minute color motion picture, The Searching Eye, is one of the focal points of the Kodak Pavilion. Produced by Saul Bass, the film dramatizes the heights of sensitivity to which vision may be honed on a motion picture screen.

Reevesound's unusual motion picture system in the Tower Theatre includes two 35/70mm Norelco projectors equipped with 2500 watt Zeiss Xenosol II lighting sources, plus a multi-channel control and audio system.

Visible all over the Fairgrounds, the Kodak Picture Tower dominates the free-form Pavilion building with its multitude of visual shows.

Kodak Pavilion

Reevesound's selsyn system electronically interlocks the two Norelco projectors. One presents a 35mm film while its mate shows a 70mm film. Screen images resulting from this interlock operation of 35mm and 70mm projection give the film producer a dual format capability which he needs to develop his theme and story.

This special system allows the two projectors to show alternate segments of film. The 35mm machine opens the show, projecting first-generation prints from original camera film. As the show progresses, the 70-mm projector picks up the story, showing composite prints all made from intermediates.

Transitions from one machine to another are timed with great accuracy. Automatic

Tower Theater projection system uses two 35/70mm Norelco projectors with 2,500-watt Xenosol arc lamps and magnetic sound heads.

Tower Theater projection system

dowsers close to keep lamp heat off black leader on the machine that is not in use. The dowser operations were programmed during production of the film, and operate by control tones carried on two of the magnetic stripes on the 35mm print.

Special Kodak/Reevesound motion picture systems are located in ground-level kiosks at Eastman Kodak Pavilion, displaying uses of photography in science. Systems include Eastman Model 25-B 16mm arc projector mechanism equipped with 1600 watt Zeiss Xenosol II light source and 130-foot 16mm Reevesound synchronous loop equipment.

First-surface mirrors mounted at front of projector mechanism and above projection equipment re-direct light until it reaches

Source: BUSINESS SCREEN MAGAZINE Presented courtesy Eric Paddon Collection

rear projection screen, where image is formed.

This special system for projecting a seven-minute sound motion picture utilizes a Xenon light source and continuous film loop for long operating life with minimum maintenance requirements.

An unusual Reevesound system in the Astronaut Bubble is designed to activate an animated astronaut in sync with optical sound track on 16mm film and motion picture display. The sound track carries narration, as well as a subsonic signal to activate the astronaut. The system includes a Reevesound-modified Eastman 25-B 16mm mechanism equipped with a 900-watt Xenon arc lamp.

Modified Industrial Timer controller utilizes 60 of 82 available channels to control dimmer bank, 35/70mm projector, six-channel sound system and other devices in the Dome Theater.

Timer Controller

Lumitron dimmer bank atop six-channel sound system activate fader, spots, screen, and cove lights in Dome Theater. Both units are automatically controlled by Timer shown a t left.

Lumitron Dimmer

At entrance to pavilion's Tower Theater, this lighted panel proclaims "The Searching Eye" 70mm film feature, gives credits for production.

Entrance to Tower Theater

Below: one of comapny's many well-trained "hosts" greets visitors at entrance to Dome Theater where Eastman Chemical film is shown.

Entrance to Dome Theater


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