FOR IMMEDIATE RELEASE OCT 15 1965
The Eastman Kodak Company, a pioneer exhibitor at World's
Fairs, considers its participation in the 1964-65 New York World's
Fair a huge success with all Company objectives accomplished,
according to Mr. Carroll E. Casey, general manager of the Kodak
"This picture-taker's paradise was the most photographed
event in history, and the many millions of Fairgoers who visited
the Kodak Pavilion came away with a new awareness of the achievements
of the Company in chemicals, fibers and plastics as well as the
broad spectrum of photography.
"Management's intent was to dramatize to the world, through
some 20 exhibits, the fun and ease of picture-taking and the
role of photography as a medium of international communications.
We wanted to demonstrate photography's potential in promoting
"Peace Through Understanding" -- the theme of the Fair.
At the same time we hoped to acquire new friends for Kodak,"
Mr. Casey said.
Regarding the immediate tangible results, the Company reported
highest sales of camera equipment in its history during the two-year
Fair season. Kodak distributors, dealers and photofinishers from
all over the country and abroad confirm the tremendous amount
of picture-taking that took place which was reflected by the
increased business they enjoyed from their customers who came
to the Fair.
During the past two years the Company introduced its new line
of Kodak Instamatic still and movie cameras and the Pavilion
served as a showcase. Heavy emphasis was placed on telling how
to take better Fair pictures through the Company's advertising,
sales promotion and publicity and especially through the Pavilion's
Information Center which was staffed by multi-lingual photo specialists.
In short, the Fair provided a once-in-a-lifetime opportunity
for dramatic, colorful and exotic pictures. Kodak helped many
Fairgoers take those pictures.
"The very nature of a World's Fair permits a company
such as Kodak to focus attention on the Company's diversified
operations in an interesting and dramatic manner that could hardly
be accomplished in any other way," he said.
"For instance many people learned for the first time
of Kodak's major participation through its subsidiary, Eastman
Chemical Products Inc., in chemicals, textiles and plastics through
its movie, 'Quest,' which, like Kodak's feature film attraction,
'The Searching Eye,' played to capacity audiences most of the
time. Winner of six Film Festival awards, the 'Searching Eye'
has become the most honored film of the Fair.
"Through our Recordak exhibit, 'Who's Who On Your Birthday,'
the magic of microfilm systems in action entertained our visitors
and at the same time helped dramatize the increasingly important
role played by microfilm systems in business, industry and government.
"Kodak's research, development and manufacture of x-ray
film was dramatized through its display of radiographs taken
of the Vatican Pavilion's famous statue, 'The Pieta' before it
was shipped from Rome.
"The role of photography in the graphic arts, in fine
art, in news dissemination, in education, in entertainment --
all were made a little clearer to millions of Fairgoers."
Other factors of the Fair that, while less tangible, were
equally important, Mr. Casey said. The Fair had provided an opportunity
for the general public to become acquainted with the caliber
of Kodak employees in Rochester and its offices around the country
Also, through the Pavilion Kodak was privileged to be host
to countless shareowners who gained a greater insight as to the
scope and aims of their Company.
One of his most gratifying experiences, Mr. Casey said, was
that of establishing closer friendships with International Fair
participants. A major event recently staged at the Kodak Pavilion
involved the participation of most of the international exhibitors
and the state of Hawaii.
"The financial community, the press, civic leaders, government
officials, scientists, educators -- and Mr. and Mrs. Average
Citizen and their children have been to the Kodak Pavilion. We
know a little more about them and they know a little more about
us," Mr. Casey said.
Source: Press Release,
J. Walter Thompason Company, October 15, 1965