GALLERY

THE EQUITABLE LIFE ASSURANCE
SOCIETY PAVILION AND DEMOGRAPH
New York World's Fair 1964-1965

The Equitable Pavilion, a contemporary open structure located on the Pool of Industry, houses the famous Equitable Demograph, a 45-foot electronically controlled map of the United States. See for yourself America's growing population brought to life right before your eyes.

Source: Postcard © Copyright DEXTER PRESS, West Nyack, NY

Artist's conception of Equitable Pavilion

Source: NY World's Fair Progress Report #9, September 26, 1963
Source: Courtesy Bradd Schiffman Collection

THE EQUITABLE PAVILION AND DEMOGRAPH
	The Equitable Pavilion is located on the Pool of Industry in the Industrial Area. The Demograph, a 45-foot electronically controlled map of the United States is the heart of the Equitable exhibit. Pulsating colored lights record births and deaths in each state. An overhead counter with numerals six feet tall records the total population as these changes take place. In addition, other exhibits will supply the visitor to the Equitable Pavilion with supplemental information about particular areas of our country as well as data on the total world population. Come to the Fair ... and be sure to visit the Equitable Pavilion.

Source: Equitable Promotional Brochure

Equitable & IBM Pavilions at twilight from the Pool of Industry

Source: Commercial Transparency by Photo Lab, Inc., Washington, DC
Source: Courtesy Larry Hubble Collection

GALLERY

THE EQUITABLE PAVILION AND DEMOGRAPH