1964 & 1965 Official Guidebook & Souvenir Map Entries

The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map


The "Formica World's Fair House," situated on the only hill at the Fair, is the first house to use Formica laminated plastic on exterior walls. Its seven-room interior includes an indoor barbecue pit and natural illumination from skylights. Formica products are used throughout - on furniture, cabinets and interior walls, with contemporary styling. Designed for a family of four to six, the one-level house is for sale from listed builders across the country, in six styles priced from $25,000 to $45,000. An exhibit arcade, built into the hill below the model home, provides details about the building materials and furnishings.

* Admission: free.
"TALKING HOUSE" TOUR. The interior of the house is viewed from an enlarged hallway, where a tape-recorded tour past animated displays takes 13 minutes. Features of the home, besides its ease of housekeeping, are a patio that gives access to four rooms, and the four skylights, which are located in the hallway (which has two), breakfast area and kitchen.
EXHIBIT ARCADE. Shown here are building products, furnishings and other items, some from Formica Corporation and other divisions of the American Cyanamid Company, others provided by a number of independent manufacturers who supplied products for the model house.


Visitors can tour a model home which emphasizes the use of plastics -- and win its equivalent in a $100,000 contest.

The first house to use laminated plastic for all interior walls, the model also has modern Formica furnishings and is designed for maximum privacy and easy maintenance. The skylighted interior is viewed from an enlarged hallway, where there is a 13-minute tape-recorded tour of animated displays. There are exhibits of products by Formica and other divisions of American Cyanamid Company.

$100,000 SWEEPSTAKES. Visitors may enter the 1965 Sweepstakes by filling out a form. Grand prize is a complete Formica World's Fair House, lot included, built anywhere in the U.S. There are also 2,500 other prizes.

Admission: free.


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