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Formica Logo For Immediate Release

The Formica Corporation of Cincinnati, a subsidiary of American Cyanamid Company, announced the signing of an agreement to exhibit a seven-room, 2,600 sq. ft. house at the New York 1964-1965 World's Fair.

The house, to be placed on a fully-landscaped half-acre plot, is being planned by Emil A. Schmidlin, architect, and Miss Ellis Leigh, designer, both of East Orange, New Jersey, it was announced by Walter A. Smith, president of Formica.

The Formica exhibit, situated on a hill at the Flushing Meadow site, will bear the address 64-65 Hilltop Lane.

In addition to demonstrating the application of all Formica laminated plastic products, the house will serve as a showcase for other Cyanamid consumer products. Besides the house itself, 7,000 more sq.ft. of space will be used to detail such products as Creslan acrylic fiber, Melmac quality melamine dinnerware, Acrylite decorative sheet, Skydome skylights and chemical aids for the farm and garden.


Source: Fair News, Vol. 1, No. 7, December 20, 1962, p. 7


Formica officials examine plans
Officials of the Formica Corporation of Cincinnati, their architect and their designer, examine plans for the seven-room "Hilltop House" to be erected by the American Cyanamid Company subsidiary of the New York World's Fair of 1964-1965. Left to right: Dr. John F. Nobis, director of commercial development for Formica, who has been named director of all World's Fair activities for the company; Miss Ellis Leigh, designer; Walter S. Smith, president of Formica, and Emil A. Schmidlin, architect.

Architectural model of the Formica World's Fair House

SOURCE: Commercial Transparency by Photo Lab, Inc., Washington, DC

Architectural Model

Source: NY World's Fair Progress Report Number 7, January 24, 1963, p. 15

Bird's-eye view of Hilltop House, at 64-65 Hilltop Lane at the World's Fair, to be erected by the Formica Corporation on a landscaped half-acre plot in the Industrial Section. The seven-room house and an additional 7,000 sq. ft. of exhibit space will be a showcase of products of American Cyanamid Company, of which Formica is a Cincinnati subsidiary.   Architect's Rendering of House


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