World's Fair Information Manual


EXHIBIT
General Cigar Company, Inc.
 
AUTHORIZED REPRESENTATIVE
Mr. Edward Lillenfield
Director, World's Fair Exhibit
General Cigar Company, Inc.
485 Lexington Avenue
New York 36, New York
MU 7-7575
PUBLIC RELATIONS AGENCY
Mr. Dale Olmstead
Publicity Consultants
247 Park Avenue
New York 17, New York
YU 6-5400
CONTRACT SIGNED
October 23, 1962
LOCATION
Block 18; Lot 5
Industrial Area
AREA
15,023 sq. ft.
ARCHITECT
Mr. Cecil A. Alexander
760 Farlie Avenue
Atlanta, Georgia
404 MU 8-3313
CONTRACTOR
Turner Construction Company

SOURCE: 1964 World's Fair Information Manual

FEATURES
The General Cigar exhibit will be surrounded by a generously landscaped area which includes a garden and patio with benches. These features, combined with the classic simplicity of the pavilion architecture will offer visitors a serene and peaceful spot to rest.

Exterior: The completely air-conditioned building includes a theatre, International Bazaar, and extensive display area. The walls of the pavilion, except for the theatre section will be entirely of glass.

Interior: The theatre entertainmnent, geared for adults and children will be prduced by Gordon Auchincloss and Magical Productions. This will be a magical show -- part live, part mechanical. Actors will talk to animated figures, on a motion picture screen, who will seemingly walk out of the screen and become alive.

The display area will tell the story of the growth and stature of the cigar industry.

General Cigar Pavilion

Source: NY World's Fair Publication For Those Who Built the Fair

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