Progressland Logo & Title
PROGRESSLAND
 A

WALT DISNEY
PRESENTATION

1964-65 NEW YORK WORLD'S FAIR

Artist's rendering of Pavilion

 Progressland Logo

 

SHOWING THE ROLE OF ELECTRICITY
IN THE PROGRESS OF MAN

  "T"HE New York World's Fair, a billion dollar enterprise, is one of the great spectacles of this century. In its two seasons, it will attract upwards of 80 million visitors, from every part of the world.
  Among its many outstanding attractions is the General Electric Pavilion -- Progressland. Progressland is a large graceful building with a curving 200-foot-wide dome, supported by a unique pattern of swirling circular pipes. It is eye-catching by day . . . and dazzlingly colorful by night.
  To pack as much interest and entertainment as possible inside the 3 levels of the Progressland exhibit, General Electric enlisted the master showman of them all -- Walt Disney. Walt has used all his resources to make Progressland the number one attraction at the Fair. He has filled it with surprising, often startling, and always pleasing evidences of his great ability to entertain.
  But the purpose is never lost sight of -- to tell the story of electricity and the way it is changing the world -- past, present and future . . . to showcase a great industry, the electrical industry, and tell how it has grown and prospered (and helped the nation to grow and prosper) in a free, competitive society.
  We expect 14 million people to visit Progressland. We hope each of them will carry Progressland's message back home.
Pavilion layout
Architect: Welton Becket, F.A.I.A.
Builder: Turner Construction Co.
Legend SKY DOME SPECTACULAR
CAROUSEL OF PROGRESS
NUCLEAR FUSION DEMONSTRATION
MEDALLION CITY

Source: Progressland Commemorative Brochure © The Walt Disney Company

make your plans now

to visit

PROGRESSLAND

Progressland is easy to find at the Fairgrounds. It's right next to the Pool of Industry and the Fountain of the Planets, at the intersection of Commerce and Progress Avenues.

There will be no admission charge.

By day, General Electric's Pavilion offers you a warm, entertaining 45-minute inside show that the entire family can enjoy. And helpful guides will be on hand to make your tour as pleasant and enjoyable as possible.

If you come at night, Progressland's spectacular outdoor lighting will add to your enjoyment. The building's dome, lighted in multiple colors, will appear to revolve. Watch it for up to 14 minutes -- you won't see the same pattern appear twice.

At 9 p.m. each night . . . when the Fountain of the Planets is lofting 150 tons of water into the air at one time . . . when the fireworks display is in full force overhead . . . all to musical accompaniment . . . there will be no more dazzling spot at the Fair than General Electric Progressland.

So you are invited. Plan to visit Progressland. Showcase of the greatest electrical company in the world, it symbolizes a corporation that, in one way or another, intersects the lives of everyone in the United States.

We'll be expecting you!

 

General Electric's crack corps of Tour Guides will work to make your visit a memorable experience.

GE Guide

Disney with Model

Walt Disney, creative genius of General Electric Progressland, poses with a model of the General Electric Pavilion.

 

Source: Unknown


GENERAL ELECTRIC PROGRESSLAND
New York World's Fair 1964-1965

This architecturally unique structure houses exciting exhibits created by Walt Disney, including Sky Dome Spectacular, actual fusion of atoms, and a show featuring electronically controlled, animated human-like figures.

Postcard

Source: Official Postcard by Dexter Press, West Nyack, NY

 

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