Gallery of Photographs



Architectural model of the General Electric Pavilion
SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.

G.E., Tower of Light and Johnson's Wax reflections
SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.

General Electric - Night
SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.

General Electric Pavilion
SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc.

General Electric's gleaming dome
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines

General Electric at night
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines

General Electric's "Progressland"
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines

General Electric's Pavilion at night
SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines

General Electric - Night
SOURCE: Commercial Transparency by © ROLOC Color Films presented courtesy Bradd Schiffman Collection

General Electric's Pavilion
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films

G.E.'s Carousel of Progress - Late 19th Century Kitchen
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films

G.E.'s Carousel of Progress - 1920's Kitchen
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films

G.E.'s Carousel of Progress - 1940's Kitchen
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films

G.E.'s Carousel of Progress - 1960's Living Room
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films

G.E.'s Carousel of Progress Exit Ramp
SOURCE: Commercial Transparency by © Copyright Wolfe Worldwide Films




General Electric Pavilion from the Avenue of Progress
SOURCE: © Copyright Bill Cotter Collection

"General Electric Welcomes" - guards take a break from exhausting crowds
SOURCE: © Copyright Bill Cotter Collection

Landscaped earthen berms hid the exit archway built into the lower level of the Pavilion
SOURCE: © Copyright Bill Cotter Collection

View from the top of the ramp to the Carousel of Progress attraction
SOURCE: © Copyright Bill Cotter Collection


Oh those lines! Lines! Lines! (Top) Crowds wait in open-air lines to enter the GE exhibit. Waits of 2 hours or more were not uncommon. (Bottom) For the 1965 Season, GE leased the entire vacant lot behind their pavilion to create a covered waiting area for visitors. Disney historian Paul Anderson notes that the installation was promptly dubbed "Progresslane."
SOURCE: © Copyright Bill Cotter Collection

Blue/Green sequence of lighting
SOURCE: Online auction

G.E. Pavilion
SOURCE: © Copyright nywf64.com Collection

G.E. Pavilion
SOURCE: © Copyright nywf64.com Collection

G.E. Pavilion
SOURCE: © Copyright nywf64.com Collection

Swirling lights atop the General Electric Pavilion
SOURCE: © Copyright nywf64.com Collection

Mother makes a Rumpus Room - Scene from G.E.'s Carousel of Progress
SOURCE: © Copyright nywf64.com Collection

Kitchen of the 1940s - Scene from G.E.'s Carousel of Progress
SOURCE: © Copyright nywf64.com Collection

1960s Living - Scene from G.E.'s Carousel of Progress
SOURCE: © Copyright nywf64.com Collection




DAZZLING AT NIGHT AS THE LAST TRACES of daylight dim out in the west, colorland at the Fair comes to brilliant life. You're standing with our color camera atop the Better Living Center in the Industrial Area and you take in four of the area's top attractions (l. to r.):  Johnson's Wax, Tower of Light, General Electric and IBM. In addition to displays of products, each one has a free show that is highly popular with fairgoers. The 7-Up and Coca-Cola towers are centered in the background.
SOURCE: News Colorfoto by Edmund Peters, New York Sunday News, August 9, 1964




Conceptual artwork depicts General Eelectric Pavilion
SOURCE: © Copyright The Walt Disney Company presented courtesy Bradd Schiffman Collection

Conceptual artwork showing details of entry ramps to the Carousel of Progress level
SOURCE: © Copyright The Walt Disney Company presented courtesy Bradd Schiffman Collection

Conceptual artwork showing details of pavilion exit
SOURCE: © Copyright The Walt Disney Company presented courtesy Bradd Schiffman Collection

Conceptual artwork showing details of "The Gateway to Future Progress"
SOURCE: © Copyright The Walt Disney Company presented courtesy Bradd Schiffman Collection