World's Fair Information Manual


ATTRACTION
General Foods Information Panels
AUTHORIZED REPRESENTATIVE
Mr. Fred K. Smart
General Foods Corporation
250 North Street
White Plains, New York
914 694-2500
GENERAL INDICATOR REPRESENTATIVE
Mr. Robert Roston
General Indicator Company
271 Madison Avenue
New York 16, New York
OR 9-1061
CONTRACT SIGNED
November 18, 1963
LOCATION
See Map
ARCH ARCHITECT
Mr. Jack Jollife
43 Forest Row
Great Neck, New York
516 HN 6-2416
CONTRACTOR
General Indicator
FAIR CONTACT
Mr. William Ottley
FEATURES
The Information Panels are a new and unusual method of imparting information to the Fair visitors.

The General Indicator Company designed, installed, supplied and maintains 15 Information Panels at various locations on the Fair Site for the General Foods Corporation. These boards operate by means of a modern, remote control, computer oriented, electric system and can be changed immediately from one central point. Seven of these panels are single faced and four are double faced so as to be read from both sides. The Information Panels are affixed to 11 steel arches, 60 feet high and 30 feet wide at the base. The panel itself is 23 feet wide and 6 feet high.

On the back of the seven single faced arches there is a large outline map of the Fair grounds. An arrow and the words "You Are Here" shows viewers exactly where they are on the grounds. The arches are externally illuminated on both sides by floodlights. High in each arch, almost at the crown and in prominent sculptured lettering "floats" the World's Fair theme: "Peace Through Understanding." Directly beneath the Information Panel are mounted three rectangular shaped, internally-illuminated, single faced photo panels 6 feet in width and 2 1/2 feet high. Behind these three viewing screens are three changeable, 10 message picutres. The photo "messages" consist of Fair scenes and depictions of General Foods products or company activities. The system operates 12 hours daily, 7 days a week.

These "Archways to Understanding" inform visitors of all special daily events, their location, and starting time. They are also used for news coverage of all events of the Fair and in the world, and all special vital information for the convenience of Fair visitors such as weather, changes in events, traffic conditions and other public-service messages.


SOURCE: 1964 World's Fair Information Manual


General Foods Archway to Understanding

Source: NY World's Fair Publication For Those Who Built the Fair

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