Model of the General Foods Corporation Information Arches, which will be installed at eleven strategic locations on the Fairgrounds. Activated from a central message center, the arches' electronic news panel will keep visitors in touch with special events of the Fair and with news of the outside world.  Source: FAIR NEWS, Vol. 3, No. 2, February 22, 1964

Graceful, soaring archways will add to your enjoyment of the Fair

You will see them towering 60 feet above the crowds - beautiful General Foods Archways, erected to "Peace Through Understanding." In big, bright letters moving across their message panels, they will tell you about special events at the Fair and give you instructions for reaching them. They will bring you weather forecasts, reports of traffic conditions, public-service announcements, sports results, the correct time, special bulletins about important events in the news. There are 11 of these handsome, helpful structures; they comprise the "electronic newspaper" communications system at the Fair. They provide a service which General Foods brings you with best wishes for a rewarding experience at this great international exhibition dedicated to "Peace Through Understanding."

"Meet me at the Archway" Thousands of Fairgoers will be saying, "Meet me at General Foods Archway Number Four" - or Number Five, or any of the 11 Archways they designate as a convenient place to meet. You can't miss these dominating landmarks; they stand prominently in the open, where you can easily spot the persons you're looking for. When you're seeing the Fair in a group, a good idea is for all to agree on a specified General Foods Archway as an assembly point in case you become separated. The map above shows you where they are; and all 11 are numbered. Source: General Foods brochure

Source: National Advertising for General Foods' Maxwell House Coffee, April 18, 1964

Maxwell House - Official Coffee of the World's Fair Chefs at many fine restaurants all over the Fair serve Maxwell House Coffee. That's because Maxwell House always smells good...aways tastes good...always tastes as good as it smells!