Your news network at the World's Fair

This newest of news services was created by General Foods and Time Inc. as a public service to the millions of people visiting the Fair. Special bulletins on significant local, national and international news are flashed on the message panels of the 11 giant Archways to Understanding minutes after the event. A constant flow of facts about happenings on and off the fair grounds is transmitted to the panels 15 hours each day.

The archways straddle the roadways at 11 strategic locations throught the fair. News for the GF Archways is supplied by the world-wide facilities of the Time/Life News Service, which set up a staff to develop the new techniques required for this form of journalism.

Source: 1965 OFFICIAL GUIDE New York World's Fair

Recipes from the World's Fair

General Foods Corporation, Institutitional Food Service Division, White Plains, N.Y.

PITA (Israeli Bread)

1/2 envelopes dry yeast
1/4 cup warm water (110^o - 115^o)
1/4 cups all-purpose flour
1/1 teaspoon salt
1/1 cup water

Dissolve yeast in warm water. Combine with flour, salt, and remaining water, mixing to form soft dough. Knead until smooth. Then make rolls.

To make rolls: Divide dough into 4 pieces. Knead each until smooth and round. Cover and let rise 30 minutes. Flatten balls with rolling pin. Cover and let rise 30 minutes longer. Place, bottom side up, on baking sheet. Bake at 500^o for 10 minutes, or until well browned and puffed. Pitas will soften as they cool.
Yield: 4 rolls.

Source: Maxwell House (a Division of GF) souvenir of the Fair

News from the 1965 Season

Arches To Be Newsier

GF's 11 arches at the World's Fair will carry nearly three times as many news items this year. Items will be held on the board for only 45 seconds -- 90 seconds last year -- and this year news will also be offered with the GF sponsor identification that appears every two minutes and lasts for 30 seconds. General Foods brand names also will get more mention. They'll appear continuously in photo panels under the news and on billboards on the reverse side of arches.

-March 1965

Fair Figures

During the current New York World's Fair season, the GF arches flashed out more than 200 special messages -- notes on exhibits and public service announcements.

The GF employee lounge also drew a lot of visitors -- more than 3,000 guests signed the lounge register.

-September 1965

GF Archway #5

from GF NEWS for General Foods People

presented courtesy of David Kelly

Big enough to drive a bus through!

Two Greyhound sightseeing busses pass beneath General Foods' "Archway to Understanding #1" at the Fair's Main Gate.