GREYHOUND EXHIBIT AT THE WORLD'S FAIR
With its Greyhound at the World's Fair, Inc. and the location
in the Transportation Section of the New York World's Fair 1964/1965,
The Greyhound Corporation has an excellent opportunity to "sell"
to a good percentage of the anticipated 80 million people who
are expected to attend the two-year New York World's Fair, the
virtues of bus travel and the over-all services and subsidiaries
of The Greyhound Corporation. In searching for the techniques
which would be most valuable in the transmission of this basic
message to the Fair audience, a great many factors were considered,
and it was decided that a Greyhound World's Fair Exhibit would
provide a "showcase" for the over-all Greyhound story.
In addition to the means available to us at our numerous terminals,
travel bureaus and agents throughout the country, as well as
through our TV shows in 56 major markets and 300 newspapers,
aboard GWF equipment, GWF tour guides and GWF information booths,
the Fair-goer will also be invited into the Greyhound Exhibit
Pavilion through the use of directional signing at the front
of the building. Upon entering the Exhibit, the Fair-goer will
be guided along a series of attractive descriptive panels which
form a corridor some 30 feet long. The panels themselves will
describe the scope of the Greyhound Corporation, its subsidiaries
and services. Having negotiated this area, the Fair-goer will
be guided through an entrance into the Circle Theater section.
30-foot long Corridor of Descriptive Panels
leads to Circle Theater entrance. Information Circle kiosks can
be seen against the rear wall of the Pavilion.
There are approximately 60 people in the group that the Fair-goer
finds himself in, who have been conducted into a triangular area
bound on two sides with 12 foot walls and appropriately railed
in. After about one minute, a voice instructs the audience to
keep their eyes on the wall before them. As the narration continues,
the audience is given a description of a brief interesting history
of ground transportation, both orally and through the use of
an exciting series of colorful transparencies and projections.
As the audience slowly revolves, this description then culminates
in a rear projected, color sound film which pans down closer
and closer to a Greyhound bus traveling through the countryside.
As the camera virtually reaches the bus itself, the area beyond
the walls is suddenly filled with a special stereo sound effect
and full dimension color sound motion picture of the experience
of being in the bus itself. For three minutes the audience shares
with the bus passengers the intimacy and pleasure of bus travel,
"seeing America close-up." As the film progresses and
then goes dark, the audience has very slowly revolved, and is
once again reached through voice narration, which proceeds to
describe the large, lighted map of the United States and Canada
in front of which the audience now passes; seeing as they go
all of the cross-country, regional and local Greyhound bus routes
which criss-cross the United States and Canada. This experience
lasts approximately one and a half minutes. In his closing remarks,
the narrator thanks the audience for their interest and invites
them to step to the Information Counter, which will be immediately
to their right after they have exited from the theater into the
Exhibit Pavilion Area.
This exciting and highly communicative show is made possible
through the unprecedented use of a 38 foot diameter turntable
as the moving Circle Theater. All of the mechanical apparatus
and projection equipment are self-contained and are designed
so as to require a minimum of maintenance.
Greyhound Pavilion Exhibit Area Floorplan
A- Corridor of Descriptive
B- Circle Theater
C- Information Circle
D- Lady Greyhound Circle Area
Corporation, New York World's Fair Marketing Information Letter
No. 4, January 20, 1964
Having thus been instructed in the very core of the Greyhound
story, the Fair-goer many now ask specific questions about travel
and costs or any subsidiary services at one of several Information
Circles. This Information Circle Area and its surrounding environment
is designed in excellent contemporary taste and is provided with
time-saving devices for the people staffing the area. These devices
include a simultaneous projection screen, which permits the attendant
to either hand write an answer to a particular question on a
lighted panel at the counter, or place in this panel a pre-printed
set of information which is then immediately cast upon an overhead
umbrella screen, visible to passers-by and, of course, to the
member of the audience who has provoked this particular answer.
All of this is geared toward developing and sustaining the image
of The Greyhound Corporation as a fast, accurate and courteous
service organization whose interest are customer-oriented.
Specifically beamed at the growing leisure time travel market,
consisting of those who are older and desire tours both independent
and escorted, we provide at the left of the Exhibit Pavilion
the Lady Greyhound Circle Area, where people can relax and watch
a 12 minute color sound movie of actual Greyhound tours. During
the past year, we have produced these 12 minute films covering
selected sections of the USA, Canada and Mexico.
This is a smartly styled area which utilizes actual Greyhound
bus seats set among planters, dividers, etc. The seating arrangement
is designed so as to permit the seated audience to view two rear
projection-type screens which will take them through various
Greyhound tours through self-operated continuous projection with
selected breaks to complete the showing or for other events.
The screens roll back away and there is a small Special Events
Stage which will, at predetermined times during the day, present
such interesting events as "Lady Greyhound Appearances,"
and other special cooperative event programs as will be determined
prior to and during the Fair.
From this point, the Fair-goer has the alternate opportunities
of stopping at the Post House Restaurant for food or drink or
exiting from the pavilion.
All in all, each member of the audience will have been treated
cordially in an air-conditioned, smartly modern styled exhibit
and will have developed an understanding of The Greyhound Corporation
which will create a lasting impression and will influence their
future choice of a transportation medium.
Statistically, the exhibit can handle as many as 1,200 people
per hour through the theater alone, and, of course, considerable
more should they choose to look at the panel story, seek information,
shop at the newsstand, relax in the Lady Greyhound Leisure Circle
or have a meal at the most modern Post House Restaurant.
Across the Land in CinemaScope
from the Golden Gate to Manhattan's Towers
||A scene from the all-too-brief, four-minute
CinemaScope color picture wich carries viewers on A Greyhound
trip from California to New York and is the feature attraction
in the Circle Theater (see sketch below).
BEHIND THE WIDE FACADE of the
Greyhound Pavilion, lobby film showings of travel pictures entertain
waiting bus riders but the main attraction is in the turntable
"Circle Theater" which alternates illuminated transparencies,
an animated map and synchronized slide showings on multiple screens
with the main feature: a four-minute 35mm CinemaScope
film journey from coast-to-coast, produced by Fred Niles Communications
Centers, Inc. The film carries its viewers from the Golden Gate
to the Grand Canyon (spectacular shots) -- through the Midwest
and on to the towers of Manhattan.
The turntable show is fast-paced, there's no long wait as
four synchronized projectors show slides of travel history, give
way to animated U.S. map. The "audio" then cites advantage
of bus travel and guests are told about tours. But the "big
show" is that four-minute CinemaScope film.
show travel history. (B) & (C) Projected scenes and aerial
view are featured
(D) Screens for the
Source: BUSINESS SCREEN
MAGAZINE Presented courtesy Eric Paddon Collection
The Greyhound Pavilion
|SOURCE: Photo presented courtesy
Bill Cotter collection © 2010 Bill Cotter, All Rights Reserved.
See more images from Bill's fabulous collection of World's
Fair photographs at his website WorldsFairPhotos.com.
The Greyhound Pavilion
York World's Fair 1964/1965 Corporation Publicity Photo
Artist's rendering of the Greyhound
Transparency by Photo Lab, Inc., Washington, DC