World's Fair Information Manual


EXHIBIT
Hall of Free Enterprise
AUTHORIZED REPRESENTATIVE
Mr. Richard Rimanoczy, President
American Economic Foundation
51 East 42nd Street
New York 17, New York
MU 7-5330
EXHIBIT MANAGER
Mr. Howard A. Harkavy
Harkavy Associates, Inc.
29 Rolling Way
New Rochelle, New York
914 NE 6-6611
FAIR CONTACT
Mr. Gates Davison
PUBLIC RELATIONS AGENCY
Selvage and Lee, Incorporated
500 Fifth Avenue
New York, New York 10036
OX 5-6200
CONTRACT SIGNED
March 5, 1963 with
International City, Inc.
LOCATION
Block 33; Lot 30
International Plaza
International Area
AREA
5,000 sq. ft. in the
International Plaza
ARCHITECT
Mr. Ira Kessler
Ira Kessler Associates
25 West 43rd Street
New york 36, New York
WI 7-0787
DESIGNER
The Displayers, Inc.
635 West 54th Street
New York 19, New York
PL 7-6500
CONTRACTOR
Hegeman-Harris Co., Inc.
ADMISSION
Free

SOURCE: 1964 World's Fair Information Manual

FEATURES
The Hall of Free Enterprise, sponsored by The American Economic Foundation, will consist of a single-story steel and concrete building. Fronting the building and resting upon a raised platform will be 10 Doric columns, the "Ten Pillars of Economic Wisdom." The facade connecting the pillars will be inscribed, "The Greatest Good for the Greatest Number", and will support an arch, bearing a gas-burning torch, "To Tell the Truth to all the World."

The Paviilion will include:

"Mr. Both Comes to Town" When entering the Hall the visitors will be seated in an "audience in the round", so called because the entire wall area is a circular stage with settings of different buildings in a small town. A play takes place in or around these buildings. The seats swivel, permitting the audience to follow the progression. The leading character, a wire sculpture figure, is "Mr. Both", so called because he is both the conflicting personalities that are in every person: the worker who wants more and more pay, and the customer who wants to buy more for less and less. The audience, which identifies itself with the unemployed workers in the town, actually become part of the cast. Mr. Both explains a series of economic truths and the factors of production.

The Tree of Economic Life represents a detailed account of the story of production. It grows in "soil" composed of all the natural resources which make possible man's life on earth. The tree revolves, and there will be narration by live female "gardeners".

The Push-Button Question and Answer Board lists and mechanically answers, with printed slips 120 questions concerning economics. The questions are changed from time to time depending upon the customers' demand for specific answers.

The Flow of Corporate Funds Chart will be a large 3-dimensional animated wall panel designed by Dr. Arthur Dahlberg, Director of the Visual Economic Laboratory at Columbia University. Dr. Dahlberg's revolutionary flow charts, which first appeared in his book, Money in Motion, have opened a new approach to the popular understanding of money. The Panel under discussion combines several of his previous charts plus a new factor-the final costs of total corporate production in terms of outside purchases, payroll and benefits, depreciation, taxes, rent, interest and profit.

Enterprise Economic Workshop: This graduate level course adminstrated by Adelphi University in the Hall of Free enterprise will grant credits toward a master's degree. Information may be obtained by contacting Adelphi University, Garden City, New York.

Hall of Free Enterprise

Source: NY World's Fair Publication For Those Who Built the Fair

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