World's Fair Information Manual

The House of Good Taste
Mr. Lee Van Atta, President
House of Good Taste, Incorporated
4 West 58th Street
New York, New York
TE 8-2800
Miss Phyllis Adams
December 1, 1961
Block 20; Lot 1
Industrial Area
74,160 sq. ft.
A. Architect
Jack Pickens Coble
252 East 48th Street
New York 17, New York
MU 8-0767
A. Designer
Mrs. Dede Draper
Shaw and Draper
16 East 52nd Street
New York, New York
MU 8-8420
B. Architect
Royal Barry Wills and Assocs.
82 Charles Street
Boston, Massachusetts
617 LA 3-7787
B. Designer
Mrs. Ellen Lehman McClusky
Ellen L. McClusky Assoc.
667 Madison Avenue
New York, New York
TE 8-6850
C. Architect
Edward Durell Stone
7 East 67th Street
New York 21, New York
LE 5-1144
C. Designer
Mrs. Sarah Hunter Kelly
Sarah Hunter Kelly Interiors
134 Easst 71st Street
New York, New York
BU 8-4698
D. Architect
Hidden Assets Bldg
Morris Ketchum Assoc.
227 East 14th Street
New York 17, New York
OX 7-7200
D. Fortunato, Incorporated

SOURCE: 1964 World's Fair Information Manual

The House of Good Taste is a living showcase and marketing vehicle for new products for the home and for home building products, equipment and accessories. It consists of three homes, each with a two-car garage, on a one-and-three-quarter acre site next to the Fair's main entrance.

The three homes are designed by three of the country's leading architects: Edward Durell Stone, Jack Pickens Coble and Royal Barry Wills Associates. Each home has an individual style--modern, contemporary, and traditional, ranging in price from $25,000 to $40,000.

These ideal homes reflect the ultimate in tasteful living, and are geared to the creativeness of moderate-income families. The designers have utilized flexible floor plans in relation to national availability and quality.

Edward Durell Stone House: The plan is based on a central room which is brightly illuminated from above by a 22 foot glass dome skylight. The corner courtyards provide their own view with a completely private and controlled environment planned and furnished to the owner's taste. In effect, the Stone house looks inward, developing character through its family's individual personality.

Royal Barry Wills Associates House: Truly American, this house preserves the tradition of Early American homes while providing the luxuries of modern living. The plan is arranged with the living, dining and family rooms grouped around the kitchen. These rooms open directly into a living terrace and swimming pool area through sliding glass panels. The bedroom wing is removed from the center of activity, offering quiet and privacy.

Jack Pickens Coble House: This house allows the outside environment to become part of its interior decor. The plan consists of a dominant central core housing the entrance and formal living area. This is flanked symmetrically by areas for dining and service on one side, and sleeping and informal living on the other. Each of these areas is defined separately by its own roof structure rising above the horizontal roof line which encompasses the whole plan. The total effect is one of informal variety.

The Hidden Assets Bulding has been created solely to exhibit the many important building components normally hidden behind the facade of a home. The visitor will see the latest improvements in building material through cut-away displays and other graphic devices.

The House of Good Taste

Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965

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