World's Fair Information Manual


EXHIBIT
Japan External Trade Organization
AUTHORIZED REPRESENTATIVE
Mr. Kimitaka Murakami, Director
Japan External Trade Organization
KoKusai Kanko building
No. 1 Marunouchi, 1-chome
Chiyoda-ku, Tokyo, Japan
___and
Mr. Takeshi Maruo, Executive Director
___and
Mr. Jiro Tokuyama, Director of Public
Affairs
393 Fifth Avenue
New York 16, New York
LE 2-7191
___and
Mr. Yasushi Murazumi, Vice Consul
Consulate General of Japan
235 East 42nd Street
New York 17, New York
YU 6-1600
CONTRACT SIGNED
August 29, 1962
LOCATION
Block 23; Lot 13
International Area
AREA
49,983 sq. ft.
ARCHITECT
Mr. Kunio Maekawa
No. 8, Honshiocho Shinjiku-ku
Tokyo, Japan
___and
Mr. John Brady
Oppenheimer, Brady and
Lehrecke Assocs.
55 West 42nd Street
New York 36, New York
LO 3-1540
PUBLIC RELATIONS AGENCY
Mr. Robert Mayall
Ruder & Finn, Inc.
130 East 59th Street
New York 22, New York
PL 9-1800
ADMISSION
Free
CONTRACTOR
Wm. L. Crow Construction Co.

SOURCE: World's Fair Information Manual

FEATURES

Japan is represented at the Fair in three spectacular buildings sponsored by the Japanese government and private enterprise. These building occupy an area of more than 87,000 square feet.

(A) THE FIRST BUILDING: is operated by the Japan Trade Organization (JETRO) the official representative of the Japanese government. It is a square structure with stone walls surrounded by a moat filled with water. The walls are of lava rock from Japan delicately carved and joined into a unified design of textural beauty, the work of the noted Japanese sculptor Masayuki Nagare.

The traditional art of stone sculpture is little known outside Japan, and it is hoped that this building will create interest in the use of stones for modern architecture in the United States.

Selected products of modern Japanese industries, which exemplify the country's highly advanced technology, are displayed in this building. In contrast to such industrial products there will also be some old instruments or utensils which were being used by Japanese people at the time Commodore Perry visited Japan 110 years ago, thus drawing attention of the visitors to the remarkable progress Japan has made over the past century.

(B) SECOND BUILDING: From the ramp inside the first building there is an exit leading visitors into the second floor of Building No. 2. This building, in contrast to the "closed square" plan of the No. 1 building, has been designed as an "open square" with three rectangular wings. The closed and open square themes are symbols of the positive and negative or masculine and feminine elements in Oriental philosophy, the "yo" and the "in". It is believed that in order to achieve true harmony, these opposing elements must be used in combination, the one balancing the other.

___Display in the Second Building: This two-story building is sponsored by the Japanese Exhibitors' Association (JEA) representing more than 20 leading Japanese industrial firms. A wide variety of Japan's industrial products are shown such as : new type Japanese motor cars, watches, motorcycles, sewing machines, electronic products, optical equipment, Micro-TV sets, TV and movie cameras, many other types of cameras and photographic supplies, textiles, steel products, glass products and canned foods.

Of special interest to the public is the concession area on the first floor of the second building where some of the products on display are on sale along with other attractive Japanese commodities.

Another attraction is a special booth sponsored by the renowned Ikenobo School of flower arrangement in Kyoto.


EXHIBIT
The House of Japan
AUTHORIZED REPRESENTATIVE
Mr. Yoshiji Kanatomi
Chairman of the Board
Japanese Exhibitors' Association
__of New York
Fuji-TV Building
7 Kawada-cho, Shinjiku-ku
Tokyo, Japan
___and
Mr. Kiyoshi Makita, Vice President
Japanese Exhibitors' Association of
__New York, Inc.
11 West 42 Street, Suite 1142
New York 36, New York
OX 5-0446
FAIR CONTACT
Dr. George Bennett
PUBLIC RELATIONS AGENCY
Mr. Kenji Miyamoto
___and
Mr. Kouchi Kitagawa
Japanese Exhibitors Association of
__New York, Inc.
11 West 42 Street, Suite 1142
New York 36 New York
OX 5-0446
CONTRACT SIGNED
April 4, 1963
LOCATION
Block 23; Lot 33
International Area
AREA
37,103 sq. ft.
ARCHITECTS
Professor Kiyoshi Seike
Tokyo University of Technology
Tokyo, Japan
___and
Mr. Kyoichi Itoh
Japanese Exhibitors Association
__of New York
11 West 42 Street, Suite 1142
New York 36, New York
OX 5-0446
___and
Mr. Randolph Evans
Chapman, Evans & Delehanty
161 East 42 Street
New York 17, New York
TN 7-6300
CONTRACTOR
Mr. Hugh McLaren
Vermilya-Brown Company, Inc.
ADMISSION
Free

SOURCE: World's Fair Information Manual

FEATURES

"The House of Japan", a three story building with open balconies and varying roof lines, has an exciting concept. It combines two styles of typical Japanese restaurants with an interior stage for colorful native floor shows and also features a Japanese bee garden on the roof and an American-type snack bar on one of the balconies. Additional outdoor dining facilities are offered at tables in the Japanese garden in front of the entrance.

Restaurant Facilities: The restaurant menus include favorite Japanese dishes such as sukiyaki and tempura, as well as many unusual delicacies. The cooks for the restaurants have been carefully selected from Japan's most renowned chefs. The restaurant on the first floor level can accommodate 300. Moderately priced Japanese meals, both table d' hote and a la carte, are served at chairs and tables. There are also attractive bar facilities.

This restaurant is open for Lunch 11:30 to 5:00 p.m. and for Dinner 5:00 p.m. to 1:30 a.m.

The second floor restaurant facilities are in authentic Japanese style where guests sit on straw mats and are served at low tables. Rooms may be partitioned off by means of sliding doors to accommodate parties of varying sizes. The second floor has a capacity of 200, in addition to de luxe bar facilities.

This restaurant is open for Lunch 12 noon to 5:00 p.m. and for Dinner 5:00 p.m. to 1:30 a.m.

Imperial Dining Room: A private "Imperial Dining Room" with specially designed wood work and decoration is another attractive feature of the House of Japan. This is reserved for special guests, diplomatic visitors to the Fair, special ceremonies and private parties.

Beer Garden: Well known brands of Japanese beer are served on the roof garden along with all types of Japanese appetizers.

The beer garden is open from 3:00 p.m. to 9:30 p.m.

American Type Snack Bar: American type snacks such as hamburgers and hot dogs with a Japanese accent, as well as seafood sandwiches, are served from a balcony snack bar. Each menu item is priced under $1.00.

The snack bar is open from 9:30 a.m. to 10:00 p.m.

Outdoor Garden Restaurant: Approximately 40 people can be accommodated at the tables in the Japanese garden where outdoor barbecue specialties are served in the Genghis Khan style.

More than 120 ladies have come from Japan to act as hostesses and waitresses for the House of Japan. These girls wear kimonos and add much to the charm of the picturesque Japanese atmosphere prevailing throughout the House of Japan.

In addition to its restaurant and stage show facilities, the House of Japan is sponsoring a number of special programs and demonstrations such as the art of the tea ceremony, flower arrangement, and the making of woodblock prints. Japanese festival days are highlighted with special observances. The Olympic Games opening in Japan will be will be marked by news flashes and athletic competitions and numerous Japanese-American friendship programs will be scheduled on specific days.




House of Japan - Pavilion of Japan

Source: NY World's Fair Publication For Those Who Built the Fair


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