1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

JOHNSON'S WAX
This pavilion, a great gold disk which seems to float 24 feet above the ground, is supported by its surrounding columns. It houses a 500-seat theater in which a documentary movie dramatizes the theme of brotherhood. An exhibition area at ground level offers a climbing contraption for the entertainment of children, a home care information center and a shoeshine center that provides free shines. On the ground floor is a display which shows the wide range of materials man has used as floors, from marble to teakwood. Pavilion guides are foreign students.
* Admission: free.
Highlights 
"TO BE ALIVE." This sensitive 18-minute color movie, produced by Francis Thompson, whose documentaries have won many awards, uses three projectors, as many screens, and stereophonic sound to show the daily lives of people around the world. They grow up, fall in love, work, play and grow old, demonstrating that "men everywhere share at the deepest level the same drives, dreams, foibles."
CHILD ENTERTAINMENT CENTER. Grownups can watch while children climb through a "fun machine" - a mazelike device full of mirrors that fracture images, squeeze-bulbs that emit strange noises and cranks that operate robots.
HOME CARE INFORMATION CENTER. Electronic computers answer such questions as "Do the new car finishes need cleaning and waxing?"
SHOESHINE CENTER. Ten polishing machines operating simultaneously can buff the shoes of 300 visitors an hour.

JOHNSON WAX

"To Be Alive," an 18-minute film that has been one of the Fair's great hits, depicts the joys of living shared by all people.

The 500-seat theater in which the film is shown is contained in a great gold disk suspended above a reflecting pool. Exhibits on the ground level include a children's "Fun Machine," an international display of flooring materials and a shoeshine center where visitors can get a free mechanical shine.

"TO BE ALIVE." Acclaimed by critics and the public, this sensitive color film produced by Francis Thompson uses three screens to show the experiences and emotions common to people all over the world. Among the scenes are children at play in Africa and the United States, a joyful Italian wedding and the thrills of an auto ride along a twisting mountain road.
FUN MACHINE. Children can climb through a maze of distorting mirrors and turn cranks to operate weird mechanical devices.
INFORMATION CENTER. A computer answers questions on the proper care of floors and furniture, automobiles and shoes.
 
Admission: free.

9.15.00 Revised 9.02.17

How did a floor and shoe polish company manage to have the sleeper hit of the Fair? Read about the Johnson Wax Golden Rondelle and the movie shown there that actually won an Academy Award! Then find out where you can visit this World's Fair pavilion today.

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