World's Fair Information Manual


EXHIBIT
Johnson Wax
AUTHORIZED REPRESENTATIVE
Mr. Peter D. Crane
World's Fair Manager
__and
Mr. Robert L. Burgess
Operations Manager
Johnson Wax
P.O. Box 547
New York World's Fair
World's Fair, New York 11380
AR 1-7130
PUBLIC RELATIONS AGENCY
Miss Dorothy Day
Carl Byoir Associates
800 Second Avenue
New York, New York
YU 6-6100 Ext. 329 & 888-4026
FAIR CONTACT
Miss Phyllis Adams
CONTRACT SIGNED
December 29, 1961
LOCATION
Block 18; Lot 3
The Eisenhower Promenade
Industrial Area
AREA
33,206 sq. ft.
ARCHITECT
Lippincott & Marguiles, Inc.
430 Park Avenue
New York, New York 10022
MU 8-8370
CONTRACTOR
Turner Construction Company
ADMISSION
Free
Line Drawing

SOURCE: 1965 World's Fair Information Manual

FEATURES
The soaring superstructure of Johnson's Golden Rondelle Theatre is a graceful white form made up of six 90-foot columns topped by expansive petals that arch inward to form a partial canopy. A golden disc, 90 feet in diameter and containing an air-conditioned theatre, is suspended from the six columns 24 feet over a sunken reflecting pool.

In the Golden Rondelle Theatre, the popular film "To Be Alive" is shown. The film uses the "Tri-Arc 335" process of projection; incorporating 3 synchronized projectors and 3 wide screens arranged in a sweeping arc. The movie, filmed on location in a number of overseas countries and in many communities in the United States, portrays the joys and wonders of life, commmon to people the world over.

In the home care information center, questions on home care are answered by an electronic computer. Visitors receive free shoe shines from a battery of high-speed automatic shoe polishing machines. The children's "fun machine" is essentially a walk-through toy where yongsters find such things as cranks, levers and buttons that activate surprise mechanisms, noise-makers and other entertaining devices. The exhibit contains a VIP room for visiting executives.

Johnson Wax Pavilion

Source: NY World's Fair Publication For Those Who Built the Fair

Pavilion of American Interiors
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