Pavilion Introduction


S. ROBERT Elton
Chairman of the Board

Elton photograph
welcome home!
AND WITH THIS GREETING WE INTRODUCE YOU TO THE $2,300,000 PAVILION OF AMERICAN INTERIORS DEDICATED TO THE HOME OF TOMORROW ... SHOWCASE OF THE ULTIMATE IN HOME FURNISHINGS AND EQUIPMENT, WHERE YOUR DREAMS OF GRACIOUS LIVING COME TRUE.

In this modern Pavilion, gleaming with more than an acre of plate glass and stretching two city blocks, are the manifold products created by international manufacturers and craftsmen to enhance the beauty, livability and efficiency of the Twentieth-Century home. From roaring mills and whirring looms have come homefurnishings newer than tomorrow ... furniture, fabrics, rugs, kitchen equipment and household appliances, china, pottery, decorative screens and shades, leather accessories, wall ornaments, silver, clocks and glassware.

Four years of intensive study and planning, under the guiding genius of Mr. S. Robert Elton, entrepreneur of the homefurnishings industry, went into the development of this aptly named Pavilion of American Interiors, first major exhibition of all aspects of homefurnishings. The avant garde circular building, concept of Thomas Yardley and John Vassos, is an architectural expression of the exhibits it houses ... equipment for living to realize the Home of Tomorrow today.

Homefurnishings bearing the signatures of the great names in the industry have been translated by top interior decoration and design talent into model rooms, vignettes and educational exhibits for the visitor alert to what's new for the home. The visitor seeking professional guidance with home planning and decoration will find it in these 120 exhibits.

Is she seeking expert advice in color co-ordination? If so, it is there in imaginative setting where decorators with a flair for the unusual put their talents to work.

Or perhaps the Pavilion visitor would like to be knowledgeable about design trends in furniture. She -- or he, as the case may be -- will come away from these exhibits with up-to-the-minute knowledge in this area of homefurnishings.

What are the logical steps in selecting a carpet or rug that must last for years and may also be the foundation of a decorative plan? Another exhibit provides a short course in color, texture, pattern and performance of rugs and carpets.

The dictionary of fabric types and textures is presented in still other eye-catching exhibits. Lingering before these, the visitor may make the acquaintance of boucles, brocades, damasks, matelasses, and homespuns and learn their characteristics.

Next, what of the synthetic materials? What should one know of their characteristics when selecting fabrics for upholstery, draperies and slip-covers? What advantages have these materials over the traditional fabrics? From these exhibits will come confidence on the part of the amateur to buy knowingly.

Then too, there are the easy care fabrics in which every woman who seeks to improve the efficiency of her homemaking undoubtedly will be interested. The story of these materials is colorfully told in a series of 14 model rooms. Executed by the royalty of the decoration profession, the American Institute of Interior Designers, each of these rooms introduces a regional concept of 14 areas of the United States.

How to plan a kitchen that will be the last word in efficiency? Another exhibit will offer expert advice and guidance in this area of the home.

Mahogany, traditional wood of elegance, captures attention in another exhibit. Here the visitor has the opportunity to make the acquaintance of both contemporary and traditional finishes for mahogany and see the wood expressed in fine furniture.

And so to the end of this brief preview of an adventure into the endlessly fascinating world of homefurnishings ... an adventure which will lead the visitor to the Pavilion of American Interiors into the Home of Tomorrow ... which may be hers before the Fair closes its doors.

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This special advertising section was created by Harold J. Siesel advertising agency for the Pavilion of American Interiors and its cooperating exhibitors.
Artist's rendering of Information Desk

 

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