In this modern Pavilion, gleaming with more
than an acre of plate glass and stretching two city blocks, are
the manifold products created by international manufacturers
and craftsmen to enhance the beauty, livability and efficiency
of the Twentieth-Century home. From roaring mills and whirring
looms have come homefurnishings newer than tomorrow ... furniture,
fabrics, rugs, kitchen equipment and household appliances, china,
pottery, decorative screens and shades, leather accessories,
wall ornaments, silver, clocks and glassware.
Four years of intensive study and planning,
under the guiding genius of Mr. S. Robert Elton, entrepreneur
of the homefurnishings industry, went into the development of
this aptly named Pavilion of American Interiors, first major
exhibition of all aspects of homefurnishings. The avant garde
circular building, concept of Thomas Yardley and John Vassos,
is an architectural expression of the exhibits it houses ...
equipment for living to realize the Home of Tomorrow today.
Homefurnishings bearing the signatures of
the great names in the industry have been translated by top interior
decoration and design talent into model rooms, vignettes and
educational exhibits for the visitor alert to what's new for
the home. The visitor seeking professional guidance with home
planning and decoration will find it in these 120 exhibits.
Is she seeking expert advice in color co-ordination?
If so, it is there in imaginative setting where decorators with
a flair for the unusual put their talents to work.
Or perhaps the Pavilion visitor would like
to be knowledgeable about design trends in furniture. She --
or he, as the case may be -- will come away from these exhibits
with up-to-the-minute knowledge in this area of homefurnishings.
What are the logical steps in selecting a
carpet or rug that must last for years and may also be the foundation
of a decorative plan? Another exhibit provides a short course
in color, texture, pattern and performance of rugs and carpets.
The dictionary of fabric types and textures
is presented in still other eye-catching exhibits. Lingering
before these, the visitor may make the acquaintance of boucles,
brocades, damasks, matelasses, and homespuns and learn their
Next, what of the synthetic materials? What
should one know of their characteristics when selecting fabrics
for upholstery, draperies and slip-covers? What advantages have
these materials over the traditional fabrics? From these exhibits
will come confidence on the part of the amateur to buy knowingly.
Then too, there are the easy care fabrics
in which every woman who seeks to improve the efficiency of her
homemaking undoubtedly will be interested. The story of these
materials is colorfully told in a series of 14 model rooms. Executed
by the royalty of the decoration profession, the American Institute
of Interior Designers, each of these rooms introduces a regional
concept of 14 areas of the United States.
How to plan a kitchen that will be the last
word in efficiency? Another exhibit will offer expert advice
and guidance in this area of the home.
Mahogany, traditional wood of elegance, captures
attention in another exhibit. Here the visitor has the opportunity
to make the acquaintance of both contemporary and traditional
finishes for mahogany and see the wood expressed in fine furniture.
And so to the end of this brief preview of
an adventure into the endlessly fascinating world of homefurnishings
... an adventure which will lead the visitor to the Pavilion
of American Interiors into the Home of Tomorrow ... which may
be hers before the Fair closes its doors.