2.06.04

RCA introduced black-and-white television when it broadcast Franklin Roosevelt opening the 1939 New York World's Fair. Now, see yourself on color TV at RCA's 1964 World's Fair Color Television Communication Center in Wayne Bretl's feature presentation.




The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

RCA
The RCA pavilion, looking from the outside like a cluster of white and copper drums, has several exhibit sections and a TV studio that serves as the Fair's official Color Television Communications Center. The Center is linked via closed circuit to over 250 color TV sets located around the fairgrounds; a completely equipped color mobile unit supplies coverage of news and special events. Televised over the network are official announcements and ceremonies, film clips filled with facts about the Fair and a "living guidebook" of six-to-eight-minute visits to points of interest on the grounds. In addition, lost children are brought to the studio and put on television so parents can find them by watching the TV receivers elsewhere on the grounds.
* Admission: free..
Highlights
THE PUBLIC ON TV. People entering the pavilion can walk by a camera and see themselves in color on monitor sets.
PROGRAMS IN THE MAKING. A ramp leads to the second floor and a glass wall through which the color television studio can be seen below. There is something taking place at all times: a show being broadcast live, a taping, a rehearsal or a stage being set. Monitors show how the activities in the studio appear on the screen. The ramp also passes directly above the control room, where a director, aided by technicians, may be watched at work.
MUSIC NEW AND OLD. In two small lounges, identical 15-minute sound-slide presentations offer a selection of new stereophonic records and describe the history of music recording.

RCA

Fairgoers may see themselves on color television and watch a working TV station broadcasting programs to the Fair.

The pavilion houses the Fair's official Color Television Communications Center; its studio is linked to more than 200 color TV sets around the fairgrounds.

TV AT WORK. Visitors may watch all the activities of the studio through a glass panel and ascend a ramp above the control room to see a director and his technicians at work.
YOURSELF ON TV. Near the entrance to the pavilion, visitors may also walk by a unique "color carousel" and see themselves on color television twice, once "live" as they pass the camera, and moments later on TV tape.

Admission: free.

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