World's Fair Information Manual


EXHIBIT
Little Old New York
 
AUTHORIZED REPRESENTATIVE
Mr. G. P. Fitzpatrick
Associate Director, Advertising
Liebmann Breweries, Inc.
36 Forrest Street
Brooklyn 6, New York
EV 6-6600
 
PUBLIC RELATIONS AGENCY
Mr. Jesse Taub
Harshe-Rotman and Druck Inc.
300 East 44th Street
New York, New York, 10017
661-3400
FAIR CONTACT
Miss Phyllis Adams
 
CONTRACT SIGNED
February 17, 1961
LOCATION
Block 11; Lot 1
Industrial Area
 
AREA
49,385 sq. ft.
 
ARCHITECT
Kahn and Jacobs
2 Park Avenue
New York 16, New York
OR 9-3932
 
CONTRACTOR
Turner Construction Company
 
ADMISSION
Free

SOURCE: 1964 World's Fair Information Manual

FEATURES
The Rheingold exhibit is a recreation of Little Old New York in 1904. The focal point of the exhibit is a block of five two-story buildings off a village green in a park like setting. A restaurant and a tavern, at opposite ends of the cobblestone street, offers old-fashioned hospitality to visitors. The exteriors exactly reproduce the Victorian era architecture and decor.
 
The restaurant is an authentic Georgian Town House. It accommodates 300 persons for brunch, luncheon or dinner. One section of the restaurant is set aside for a solarium dining area, overlooking the Pool of Industry. Waitresses' costumes, menus, and the decor will characterize the turn-of-the-century theme. As a gesture of hospitality, the first glass of beer served to diners will be "on the house".
 
The Rheingold Tavern features steins of draft beer and an old-style lunch counter laden with sandwiches, pickles and cheese. Both the Town House and the Rheingold Tavern are operated by the Greyhound Post Houses, Incorporated, a subsidiary of Greyhound Corporation.
 
Other buildings in the exhibit area house exhibits, displays, and souvenirs of the period.
 
The park is composed of flowers, trees, a bandstand, and 600 seats and benches, some with tables and canopies. The bandstand provides entertainment, including costumed bands of the era, name entertainers, and fashion shows. Two kiosks located within the park area dispense light snacks and Rheingold and Tuborg beers. Sandwiches and beer are also sold in the park by costumed hawkers. After dark the park benches provide excellent seating to view the special events at the Pool of Industry.

Rheingold's Little Old New York

Source: NY World's Fair Publication For Those Who Built the Fair

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