1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

SCHAEFER
This restaurant and exhibit area is roofed with air-filled plastic disks that look like huge pillows. There is a model of the original Schaefer brewery, located at 19th Street and Broadway in 1842, which shows how beer was made a century ago. A gallery of outstanding sports photographs is on display. The restaurant, offering luncheons and dinners, is in a large wing that adjoins the exhibit building. In the center of the restaurant stands an illuminated fountain 12 feet tall; nearby are ornamental trees that appear to be filled with twinkling fire-flies. Outside are a beer garden for 300 and a curved bar which the exhibitor claim to be the largest in the world.
* Admission: free.

SCHAEFER CENTER

A restaurant, bar and beer garden offer food and drink in a sporting atmosphere; a model of an old brewery is on view.

Under one of two air-filled plastic roofs is the circular restaurant. Under the other, an exhibit area displays a model of the original Schaefer brewery showing how beer was made over a century ago. Outside is a 100-foot curved bar and beer garden seating 300. Sports photographs are on view; on weekends sports celebrities welcome visitors.

Admission: free.

3.14.08

The F&M Schaefer Brewing Company makes a significant contribution to the theme of Peace through Understanding by providing Fair guests with the real spark of friendship - a glass of wonderful beer.

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