- Schaefer Center
- AUTHORIZED REPRESENTATIVE
- Mr. Robert Cooke
- Director of Public Relations
- The F. & M. Schaefer Brewing Co.
- 430 Kent Avenue
- Brooklyn 11, New York
- EV 7-7000
- CONTRACT SIGNED
- October 25, 1961
- George A. Fuller Co.
- Block 12 Lot 4
- Industrial Area
- 45,478 sq. ft.
- Eggers & Higgins
- 100 East 42 Street
- New York 17, N. Y.
- OX 7-3780
- Walter Dorwin Teague Assocs.
- 415 Madison Avenue
- New York 17, N. Y.
- MU 8-0100
SOURCE: 1964 World's Fair Information Manual
- The Schaefer Center will consist of two shallow domed buildings
and will be joined by a semi-circular satellite structure. Uniquely
designed and constructed with plastics and fiberglas, the Center
will weigh a fifth as much as comparable conventional structures.
Thus, the structure will be anchored to the ground rather than
supported by walls and columns.
- The roofs will be air-filled "floating" plastic
discs held by compression rings. The walls will be transparent
plastic, molded and designed to give a constant reflection of
light in all directions. The exterior walls of the individual
circular buildings will be supported by "boomerang"
shaped slender steel columns. narrow at the base, thickening
as they bend outward and narrowing again at the outer edge. They
will support a rim, which will keep the inflated roof disc at
an even tension. These slender steel columns will anchor the
lightweight structure to the ground rather than support it.
- The buildings will be surrounded by attractively landscaped
gardens rich in foliage and flowering plants. The gardens will
also include a free form pond on which there will be aquatic
- The entire complex is composed to create an impression of
escape into an oasis of relaxed fantasy, cool and utterly detached
-- transporting the visitor into an atmosphere of enjoyable relaxation.
The color scheme of the entire architectural composition will
be red, gold and white.
- Area 1: The main entrance to the Schaefer Center will be
located on the south side of the smaller of the two inflated-disc
structures. Visitors will enter the reception area and be introduced
to a series of internally illuminated displays, which will depict
the process by which Schaefer Beer is brewed. On the other side
of the room, a curved diorama will depict the original Schaefer
Brewery which was founded on 19th Street and Broadway in 1842.
- In front of the building, and facing the beer garden on the
prominent corner, will be a curved bar shaded by a roof. Behind
the back-bar will be a glass enclosed refrigeration room where
barrels of the Schaefer products will be visible.
- Area 2: The second circular structure will contain the Restaurant
of Tomorrow. A water fountain, attractively illuminated, will
stand in the center of the building. Tables will be grouped around
ornamental, illuminated trees, which in the evening will appear
to be full of fireflies. The restaurant will seat approximately
300 visitors who will be served from an impressive buffet.
- The two air-inflated, air conditioned structures will be
connected by a lower level, which will house the food service
areas. A visitors' passageway will connect the two domed buildings.
This passageway will be spacious and will display, through the
use of illuminated transparencies, exciting sports scenes on
the inside wall. Floor-length clear glass windows on the outside
wall of the passageway will afford a full view of the landscaped
gardens to the rear.
Source: NY World's
Fair Publication For Those Who Produced the New York World's Fair 1964-1965