Schaefer Center, where you and your family can have a
world of fun and excitement - or just sit back and relax in beautiful,
tree-shaded gardens. Don't miss it!
The 100-foot Outdoor Bar (one of the world's longest) with adjoining
beer gardens, where you'll enjoy the most rewarding glass of beer
you've ever tasted. Don't miss it!
The Schaefer Circle
of Sports Gallery, where
you'll meet the Sports Celebrity Host of the Week and see dramatic
portrayals of some of sport's most memorable moments. Don't miss
Schaefer Rotunda, where you'll see some colorful and unusual
exhibits from Schaefer beer's 122-year history. Don't' miss it!
Center Promotional Brochure
- HIGHLIGHTS OF SCHAEFER CENTER Schaefer Center
at the 1964-65 New York World's Fair is an almost entirely plastic
and fiberglass structure designed with the comfort of its guests
in mind. The roofs of Schaefer Center are air-filled plastic
discs which appear to float over the two circular pavilions.
The walls are made of transparent plexiglass formed into special
sections in an overall bubble pattern. This construction is unusual
because the perimeter boomerang shaped steel columns anchor the
light-weight structure to the ground rather than supports it.
The two structures are entirely air conditioned.
- SCHAEFER CENTER RESTAURANT With a seating
capacity of 340, Schaefer Center Restaurant circles an elegant
10-foot high water fountain made of plexiglass. White ornamental
trees with foliage of bright gold and silver foil are dispersed
among the tables. The trees, which are real, are sprayed white,
mounted in large teakwood tubs and are illuminated by 300 "firefly"
lights per tree. Clustered around each tree, which functionally
serves as a service station, will be circular white Formica tables.
Alternating read and gold vinyl upholstered arm chairs will seat
- SCHAEFER CENTER ROTUNDA In this area
visitors will see a diorama of the original Schaefer brewery
in 1842. It colorfully depicts gnomes performing typical operations
involved in making Schaefer beer at that time. Visitors will
also see a three-foot square transparency of the Wetzlar Inn,
"Zum Reichsapfel" owned by the Schaefer family 200
years ago in Germany. There will be reproductions of the cooperage
shop, bags of hops, a malt crusher, mash tun, furnace and kettles
of the old brewery. A section of the exterior of the old brewery
is also shown, with an old-fashioned horse-drawn brewery wagon
making its deliveries. Every detail is planned to reproduce the
- On the opposite wall visitors
will view five revolving drums, of three sides each, which move
simultaneously in phases that last about 10 seconds each. The
first phase shows the three present-day Schafer breweries at
Brooklyn, Baltimore and Albany and the malting plant in Buffalo.
The second phase shows interiors of these plants. The third shows
typical scenes of people enjoying a cold glass of Schaefer beer.
- "SCHAEFER CIRCLE OF
SPORTS" GALLERY Here large photomurals depict many of
the greatest moments in sports during the past 25 years as selected
by the East's leading sports editors. Highlighting these great
moments in sports are: Bobby Thompson's dramatic home run in
the 1951 playoffs between the New York Giants and the Brooklyn
Dodgers; Baltimore Colt's full back Alan Ameche scoring the winning
touchdown against the football Giants in an overtime period in
1958; Roger Bannister running the first four-minute mile in Oxford,
England, in 1954; and Rocky Marciano's knock out of Jersey Joe
Walcott in the 13th round to win the heavyweight championship
- SCHAEFER CENTER BEER GARDEN Schaefer Center's
Beer Garden is designed to be a place for relaxation. The area
is furnished with white wrought iron Molla furniture in a lacy,
yet contemporary design, beneath red, white and gold striped
umbrellas. The tables are surrounded by brilliant foliage.
- LONGEST BAR AT FAIR A 100-foot-long
bar, which connects the two structures making up Schaefer Center,
will serve a complete selection of beverages. The bar is faced
with red, white and gold mosaic ceramic tiles. Schaefer beer
barrels are tapped in full view of visitors.
- SCHAEFER CENTER SPORTS HOSTS Each weekend
at Schaefer Center, throughout the two year run of the Fair,
outstanding sports celebrities will meet and greet visitors.
Among these sports stars will be Johnny Unitas, Rocky Marciano,
Rocky Graziano, Bill Russell, Sam Huff, Bobby Thompson and Ralph