N.Y. -- The American housewife -- the Golden Goddess of the Market
Place -- will find herself in the spotlight at a major exhibit
in the New York World's Fair opening next April 22.
Scott Paper Company,
producer of a wide range of products for household and industrial
use, says that its exhibit, "The Scott Enchanted Forest,"
has been designed primarily to pay tribute to the housewife-shoppers
"whose confidence in the quality and value of the company's
products is a treasured asset."
The exhibit buildings
will be located on a 25,000-square-foot site, landscaped and
wooded lot to provide visitors with a tranquil respite from the
busier sites and sounds of the Fair. Evergreen and deciduous
trees, a flowing stream and attractive covered benches for those
who wish to pause and rest will surround buildings patterned
after the California "mountain lodge" style.
conception of the Scott Paper Company Pavilion
A 50-foot tower
of two intersecting cones formed by gold cables and supported
by thick, stained wooden beams will symbolize the growth and
progress of Scott, of paper, and of the free enterprise system.
of Scott Tower showing intricate cable design
the doors of the exhibit building itself, visitors will enter
another forest, one enchanting in its design and enticing in
its welcome. For here, in the woodlands, is the beginning for
the tissues and towels and other useful household products of
that mysterious and wonderful material, paper.
Enchanted Forest, theme of the Scott Paper Pavilion
will highlight displays of Scott Paper products and paper making
The tour through
the building, scheduled to require 15 minutes or so, will offer
a fascinating insight into the complex art of paper making under
rigid standards of quality. A number of exhibit and display techniques
will be used to portray the steps from tree to finished product.
Everyone from school-aged youngsters to their grandparents should
find this an interesting and enlightening experience.
to the "Golden Goddess of the Market Place" -- the American
In addition, the
exhibit will feature displays illustrating the wide range of
products utilizing Scott's polyurethane foam, as well as such
areas as research, industrial paper products and printing and
A second pavilion
on the site will house modern, comfortable rest room facilities.
undated Scott Paper Company press release.