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Scott
produced a colorful four-page pavilion brochure. This one is
from the 1965 season.
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Text: "Join
us on a delightful journey into the world of paper. After your
trip, take advantage of Scott's luxurious rest rooms and lounges
designed for your comfort. There are even special diaper changing
facilities for your baby."
Left
picture caption: "The
air is filled with the sounds of the forest and a bubbling stream
invites you to cross its wooden bridge into nature's realm where
you will see the story of paper unfold before you."
Right
picture caption:
"The animals of the forest enjoy a playful picnic and
find some unique uses for the Scott convenience products they
found in the woods."
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Picture
caption:
"Last
year, more than three million Fair-goers explored the Scott Enchanted
Forest, and 22,000 babies had their diapers changed in a special
diaper changing room that is part of the luxurious lounges and
rest rooms adjacent to the main exhibit area."
Text: "As you
step across the threshold of the Enchanted Forest into the magical
world of nature, a fragrant scent of cedar greets you. The air
is filled with the sounds of the forest and a bubbling stream
invites you to cross its wooden bridge and begin your journey
into the World of Paper.
"As
if by magic, a written message appears between two trees and
sets the twofold theme of the exhibit - Trees and Women, two
great mysteries that are the cornerstones of Scott Paper Company's
business. The message invites you to explore, first, the mystery
of trees where a thousand secrets of nature await discovery by
Scott scientists; and, second, the mystery of women, Goddesses
of the marketplace, whose favor Scott courts.
"Traveling
deeper into the Enchanted Forest, animated woodland creatures
in their natural habitat add a realistic touch to the setting.
Squirrels and birds peer down from the trees overhead, and an
owl blinks at you from his perch atop a pile of logs and a fawn
casts a wary eye in your direction as he looks up from the stream
where he is drinking.
"Through
a series of exciting full color visual devices set in the lush
woodland foliage, the fascinating story of paper unfolds before
you. It begins in Scott's remote woodlands where efficient harvesting
techniques and conservation programs insure the bounty of the
forest for future generations, while providing the raw material
for many of the Company's products. The story continues in the
busy paper mills where rough pulpwood logs are converted into
light, colorful convenience products for the modern homemaker.
The story of Scott's unrelenting insistence on quality is portrayed
in a visual essay that tells the story of consumers' representatives,
the guardians of quality at Scott plants across the country.
"Scott
then salutes the American woman. An entertaining and provocative
display shows her in her many roles as housewife and mother,
and points to the indispensable Scott products that aid her throughout
her busy day.
"The
final bend of the twisting path brings you to the most delightful
and captivating corner of the exhibit. In a shaded and secluded
woodland clearing, the animals of the forest are enjoying a playful
picnic and find some unique uses for the Scott convenience products
they found in the woods. The scene comes to life through the
magic of animation."
Text: " . . . little things
like Scott cups, napkins, tissues and towels -- at restaurants,
snackbars and rest rooms. At the Fair you'll find the same quality
you use at home. And at Fair service stations, even your car
windows can be cleaned with Scott Windshield Towels.
"After
the gates are closed each day, Scott Wipers will help clear the
dust and all those little finger smudges from the fascinating
exhibits -- including Scott's own pavilion, 'The Enchanted Forest'.
"You'll
see Scott products throughout the Fair. It's official."
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