Paper Company is going to the Fair - The New York World's Fair
opening in Flushing Meadows, N.Y., April 22, 1964. At its exhibit
on the Pool of Industry, the Company will offer visitors a quiet,
park like spot to pause and rest, and to learn the story of paper
from tree to tissue. Comfortable rest room facilities will be
located in a separate building.
is scheduled to run for six months each in 1964 and 1965. An
estimated 25 million visitors -- many of them on several occasions
-- will pass through the gates to visit the fantastic structures
of concrete, glass, wood and metal assembled on the 646-acre
exhibit will join those of such companies as Bell Telephone,
IBM and General Electric around the Pool, which is the dress
circle of the industrial section. A 50-foot tower of golden cables
and wood, suggesting trees, growth and progress, will draw the
attention of visitors to the exhibit.
the main building, visitors will be transported into "The
Enchanted Forest". The story begins with the mystery of
trees, the bountiful woodlands which provide the raw
for supplying the never-ending need for paper and paper products.
the pathway, the tale of discovery, invention and creation will
be told through pictures, words and products. A second mystery
constantly being unlocked by Scott -- the sizes, shapes, colors
and kinds of convenience products desired by our Goddess of the
Marketplace, the American housewife -- also will be explored.
to products for the home, the exhibit will embrace industrial
paper products, printing and converting papers, and items of
plastic foam. Research, the vital function which has developed
those products and is busy building more, will be treated as
the obvious business objectives, Scott sees the Fair, with its
theme of Peace Through Understanding, as an excellent opportunity
for it and other leading business concerns in the United States
to illustrate the nation's system of free enterprise. Within
its exhibit, the Company believes it will provide tangible evidence
of the merits and achievements of that system.