- Seven-Up Company, The
- AUTHORIZED REPRESENTATIVE
- Mr. John C. Furnas
- Seven-Up New York World's Fair
- 33 East 48th Street
- New York 17, New York
- MU 6-7000
- CONTRACT SIGNED
- October 12, 1962
- Block 17; Lot 3
- Industrial Area
- 45,088 sq. ft.
- Becker and Becker Assocs.
- 375 Park Avenue
- New York 22, New York
- PL 9-1678
- Thatcher Construction Co.
Fair Information Manual
- The Seven-Up Pavilion will serve as an oasis of international
sandwiches and entertainment. The exhibit will emphasize the
global scope of 7-Up and will be a tribute to all who play a
part in making the 7-Up trademark an international symbol.
- Exterior: The Pavilion area is sheltered by 24 brightly
patterned canopies made of acrylic polyester resin reinforced
by fiberglas. The shells are supported at the outer edge by curved
steel angle frames. Each shell covers an area of 25 square feet.
Four of these shells will contain elaborate 7-Up exhibits and
20 will be dining areas. Redwood decks form the flooring of all
dining areas. The center building, with promenade deck, is constructed
on a steel frame with cement insulated "sandwich" exterior
paneling. The second level is walled with tinted glass from floor
to ceiling. The decor features combinations of the Seven-Up Company
red and green motif combined with the New York World's Fair white.
- A distinctive tower topped by a four-faced clock reaches
a height of 107 feet in the center of the exhibit. Beneath the
clock, the sphere bearing the 7-Up emblem is 21 feet in diameter.
- Interior: A public dining area comprises a major portion
of the Pavilion. International sandwiches from all over the world
will be served, prepared according to authentic recipes by the
Brass Rail. The tables accommodating three, four and five persons
have a seating capacity of 640. As visitors sip 7-Up, continuous
entertainment will be presented from four circular stages throughout
the Pavilion. The stages, 15 feet in diameter, are embodied in
fountain pools. When the fountains are turned off. the platform
stages become ready for the performer. The continuous acts --
musical, dancing and comedy -- will be programmed under the supervision
of John Krimsky. The entertainment will be international in nature,
featuring the music, song and dance specialities of many lands.
Source: NY World's
Fair Publication For Those Who Built the Fair