Gallery


Artist's Rendering of the 7-Up Pavilion

SOURCE: NY World's Fair Progress Report No. 8, April 22, 1963

Artist's Rendering - Pavilion

Artist's Rendering of the Food Service Line at the 7-Up International Sandwich Gardens

SOURCE: the 7up Leader, Volume V No. 3, May/June 1964

Artist's Rendering - Food Service

Food Service Line at the 7-Up International Sandwich Gardens

SOURCE: Wolfe Worldwide Films Color Transparency presented courtesy Bradd Schiffman collection. Images © 2002 PHOTO NETWORK - NO Unauthorized Reproduction is Permitted

Food Service Line

7-Up Pavilion Model

SOURCE: Seven-Up Publicity Photograph

Pavilion Model

7-Up Pavilion

SOURCE: Seven-Up Publicity Photograph

7-Up Pavilion

7-Up International Sandwich Gardens and
Clock Tower

SOURCE: Commercial Transparency by Photo Lab, Inc., Washington, DC

7-Up Pavilion

Photographs from the 1964/1965 issues of ...
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Opening the 7-Up International Sandwich Gardens, H.C. Grigg, The Seven-Up Co. president, and Mrs. Grigg, cut ribbon. From left: vice-pres. Howard Ridgway; Lord Hinchingbrooke; Mr. and Mrs. Grigg, wielding scissors; Mrs. Ridgway; Mrs. Wells and vice-pres. Ben Wells; John Furnas, 7-Up Gardens mgr.
 
SOURCE: the 7up Leader, Volume V No. 3, May/June 1964

Tower Stiltwalker

Stiltwalker & Chef

Crowd braving chill rain to view parade opening the 1964-1965 New York World's Fair cheered the unique 7-Up International Sandwich Gardens entry. Towering high above other units, stiltwalker in replica of famous 7-Up clock tower contrasted with tiny chefs cavorting about his feet. After these applause-getters, 38 marchers carrying signs on poles flashed invitations to meet under the 7-Up clock tower for 7-Up and sandwiches. Despite rain, crowd gathered to watch chef and his tall friend clown for cameras.

 
SOURCE: the 7up Leader, Volume V No. 3, May/June 1964

In newspaper articles, and on radio and TV, Fair visitors enthusiastically praise the 7-Up International Sandwich Gardens. They're complimentary of the theme, the quantity and quality and especially the price, of the food.
 
SOURCE: the 7up Leader, Volume V No. 3, May/June 1964

Diners

"Will the real Lord Hinchingbrooke, future Earle of Sandwich, please stand up?" asks MC Bud Colyer. Millions of TV viewers meet the young nobleman and representative of the 7-Up International Sandwich Gardens, on popular show, "To Tell the Truth." On this national TV net, and on national radio networks, Lord Hinchingbrooke charmed interviewers and audiences with his tales about his ancestor, who is credited with inventing the sandwich. These broadcasts all publicized 7-Up and the 7-Up Sandwich Gardens.
 
SOURCE: the 7up Leader, Volume V No. 3, May/June 1964

To Tell the Truth

The point of purchase! Youngsters window-shop for 7-UP international sandwiches before heading for the fast-moving sandwich service line.
 
SOURCE: the 7up Leader, Volume VI No. 3, May/June 1965
Sandwich Board

TV star Henry Morgan takes a tour of the World's Fair with the assistance of a retinue of 7-Up International Lounge hostesses.
 
SOURCE: the 7up Leader, Volume VI No. 3, May/June 1965
Henry Morgan

A special VIP guest at the 7-Up International Lounge on the "flying deck" of the Sandwich Gardens service building was Margaret Truman, her husband, New York Times editor Clifton Daniel, their children and friends.
 
SOURCE: the 7up Leader, Volume VI No. 4, July/August 1965
Margaret Truman, Clifton Daniel

John Montague [right], Lord Hinchingbrook, direct descendant of the Fourth Earl of Sandwich. The young viscount represented 7-Up on TV, in radio and newspaper interviews and many personal appearances. With him at the Gardens for a Missouri Society of New York reception during opening week are Senator Stuart Symington of Missouri and Gail Ritter, "Miss Show Me."
 
SOURCE: the 7up Leader, Volume VI No. 6, November/December 1965
Lord Hinchingbook

For 1965, the musical fare at the Sandwich Gardens was a varied one, running the gamut from rock-and-roll (above), popular with teens, to the soft nostalgic rhythms of the long-time favorite Three Suns aggregation. As in 1964, when the 7-Up Continentals held sway, live entertainment was featured seven hours a day, seven days a week.

SOURCE: the 7up Leader, Volume VI No. 6, November/December 1965

Entertainment at 7-Up

Aerial view of the 7-Up International Sandwich Gardens (View a Larger Version of this Photograph)

SOURCE: New York World's Fair Publicity Photograph presented courtesy Craig Bavaro collection

7-Up Aerial

Paper Napkin - Souvenir of the 7-Up International Sandwich Gardens

Paper Napkin

 

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