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Proposed Simmons Company
Pavilion by A. Epstein & Sons, Inc., Architects.
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SOURCE: NY World's
Fair Progress Report No. 4, January 17, 1962
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The Simmons Pavilion
takes its final form.
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SOURCE: NY World's
Fair Progress Report No. 7, January 24, 1963
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SIMMONS BEAUTYREST
"LAND OF ENCHANTMENT"
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New York World's
Fair 1964-1965
Downstairs, the Sandman guides
a fascinating tour through the Wonderful World of Slumber with
its lovable animated characters of fantasy. Upstairs, worn out
visitors can privately rest, relax -- even snooze, on a Beautyrest
Adjustable Bed -- the Bed of Tomorrow -- that automatically adjusts
to any comfortable position at a finger's touch.
Source: Official Postcard
by DEXTER PRESS, INC., West Nyack, NY, Courtesy Rich Post Collection
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View from the Pavilion
of American Interiors shows the enclosed stairway leading down
from the rest alcoves on the second and third floors.
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SOURCE: Photograph,
&COP Copyright 2002 Bill Cotter collection.
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Pixies or Saucy Elves?
There's a lot going on in this interior scene in the "Land
of Enchantment" by famed designers Silvestri.
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SOURCE: Photograph,
&COP Copyright 2002 Bill Cotter collection.
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Land of Enchantment
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SOURCE: Slide
Presentation United Airlines Presents
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"Simmons offers
this bed in the VIP suite, adjacent to 46 rest-alcoves for catnappers."
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SOURCE: New
York Sunday News, April 12, 1964
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Exterior view of pavilion
from opposite end of the previous photo. Circular stairway leads
up to rest alcoves.
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SOURCE: Photograph,
Courtesy Simmons Company.
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Interior pavilion shot
of the main floor. Map at right is captioned "House of Simmons."
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SOURCE: Photograph,
Courtesy Simmons Company.
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LISTEN! to Johnny Carson's
review of the Simmons
"Land of Enchantment" -- direct from the New York World's Fair
(248K Download)
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- At the Simmons Pavilion,
where you can rent a bed in a rest alcove for $1 a half hour
(men on one side of the corridor, women on the other), there
is a VIP alcove which is rent free. It awaits the VIP who happens
to catch the eye of the Simmons press agent.
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- More women then men use the
alcoves. "I guess men think it's sissy to get tired,"
the manager told me. "But yesterday I found a man sprawled
out on the couch on the main floor. He said he was waiting for
his wife, who had rented an alcove upstairs. He was what I should
call a free-loader."
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The Simmons Company indulgently provides
interior-spring sanctuaries for those who have had all they can
stand. Among those wallowing on foamy mattresses are the waifs
who could not find a hotel room in New York.
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SOURCE: HOLIDAY
Magazine, June, 1964, Courtesy Rich Post Collection
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