Heigh-ho, come to the Fair and
step across the threshold into the magic "Land of Enchantment"
at the beautiful Simmons Beautyrest building. There you'll be
welcomed by the cheery Sandman and the charming Beauty Queen
as well as the voice of Mr. Simmons - yes, Mr. Grant Simmons,
Jr., himself! Together you'll stroll through this delightful
Wonderland of Sleep where saucy little Pixies and Elves frolic
among the glittering Golden Oak and shimmering Sterling Silver
trees. You'll watch and wonder at the Weeping Willow trees that
cry Crystal tears . . . the "Rock-a-Bye" babies asleep
in treetops and nestled in water lillies.
Then on to the MUZzzzeum to see
the many imaginative ways famous ladies and gentlemen of history
tried desperately, if unsuccessfully, to get a good night's sleep.
The special Simmons treat? It's
the blissful answer to World's Fair feet and fatigue. When you're
tired, just step into our Magic Elevator and you'll be whisked
upstairs where a Beautyrest Lady will show you to your private
rest alcove. There you can take your ease on Simmons newest sleeping
aid, the Adjustable Beautyrest Bed, that lets you elevate and
rest weary legs and feet or raise your head and shoulders by
just pushing a button! When you've relaxed completely (you're
almost certain to fall asleep) in the sublime comfort of the
automatically adjustable bed you'll feel wonderfully refreshed
. . . completely revived and invigorated . . . ready to go again!
Admission to the building is
free. Use of the rest alcove for one-half hour is only
And there's so much to see at
the Fair! Don't miss our other exhibit in the Pavilion of American
Interiors. . .
. . . and come again to Simmons
"Land of Enchantment," soon!