1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

SKF
Motion engineering is the theme expressed under the SKF parasol, a circular roof which soars to an 82-foot needle at its apex. SKF Industries, Inc., the American affiliate of a worldwide complex of ball and roller bearing manufacturers, uses an illustrated lecture and an exhibit of finished products to show how it helps keep the machines of civilization running.
* Admission: free.
Highlights
SOUND AND LIGHT. In a 70-seat theater to the right of the main entrance, brilliantly lit stylized images illustrate a six-minute sound track tracing the history of motion engineering and roller bearings. The continuous show starts with the wheel and ends with rockets.
MATTER IN MOTION. Beside the theater is a display of objects that use bearings from a kitchen mixer to a truck axle, cut away to disclose their mechanical interiors. Another display area demonstrates some of the industry's production problems and how they are solved.

SKF

A mechanical man introduces a film showing man's progress in locomotion; a wide range of equipment using ball and roller bearings is displayed.

SKF Industries, Inc., a world-wide manufacturer of ball and roller bearings, dramatizes its part in building the machines that make civilization run.

PROGRESS. Four screens and stop-motion techniques are used in a humorous film on the evolution of antifriction devices through history.
PRODUCTS. On display, full scale or in models, are many machines that use bearings: kitchen equipment, autos and trucks, railroad cars, submarines, helicopters and missiles.

Admission: free.

7.15.01

Why did this manufacturer of ball and roller bearings choose to participate in a World's Fair? See how this gem of a pavilion became a success among the giant exhibits of the Transportation Industry represented at the Fair. A special contribution by exhibit designer Barry Howard crowns this feature on SKF Industries' participation at the Fair. 

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