1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

SOCONY MOBIL
This exhibit, located in a low, red-roofed pavilion, is devoted to a game. On a large map of the United States is marked the route of the most recent Mobil Economy Run - a grueling cross-country test in which experts try to get the most efficient gasoline consumption out of new cars. Contestants seated at automobile controls "drive" this route, attempting to hold down fuel consumption.
* Admission: free.
 Highlights
TEST FOR GOOD DRIVERS. Eighteen players compete in each game (two games go on simultaneously). They "drive" from the Pacific to the Atlantic Coast, compensating for the road conditions they see flashed on closed-circuit television screens in front of them. As each driver steers, brakes and accelerates, an electronic device keeps a running total of the amount of gasoline he would be burning if he were driving a real car. At the end of the ride, the driver with the best miles-per-gallon record of the 18 entrants receives a certificate.
THE LESSON RAMPS. From wide ramps, spectators can watch the game in progress. Guides offer contestants and observers rules for economical and safe motoring that are based on the company's "Think-Ahead Driving Program."

SOCONY MOBIL

Visitors take part in a simulated cross-country driving game that tests their skills at the wheel.

Contestants, seated at auto controls in front of a map, "travel" the route of the famous Mobil Economy Runs, a grueling test in which driving experts try to hold down fuel consumption.

DRIVING TEST. Eighteen players compete in each game. They "drive" across America, compensating for the road conditions they see flashed on a TV screen. An electronic device records the amount of gasoline that would be consumed under actual conditions. The driver using the least fuel receives a certificate. From wide ramps, spectators can watch the games in progress.

Admission: free.

 

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