The 1965 Season

The Commissioner of the Pavilion of Spain, Miguel Garcia de Saez.
Commissioner Saez

Now, as the New York World's Fair enters upon its second year, the Pavilion of Spain welcomes its guests gladly ... Now is the time to recall last year's experience which, for us Spaniards, was a truly thrilling one. Ten million people visited our Pavilion and it received the generous applause of personalities well-known in the Untied States and throughout the world.
The real importance of this experience, however, is not to be found in statistics. The motto of this World Fair is Peace through Understanding. We have done everything possible to bring you an image of Spain that will help you to know us better and which will also help to bring us closer, physically and spiritually, to men the world over. By contemplating the paintings of our great artists and the products of our industry and of our craftsmanship, by hearing our songs and watching our dances, and by drinking our wine, you have become friends of the real Spain, gay and hardworking, sunny, following the path of her history with faith and optimism.
We hope that the new contributions offered by the Pavilion of Spain in this second phase of the World Fair will go even further towards strengthening the ties of friendship already created. World peace is sustained by the cordial everyday gestures of men of goodwill and the time will come when the most distant peoples will know each other as good neighbours do, thus affirming their will to live in freedom and happiness. This has been and is the propose of the World Fair and this is what we wish the purpose of our Pavilion to be. We must not forget, also, that the continent of America has an especially profound and sincere dimension for Spaniards; that of being, in its origins, the greatest historical achievement of our people.
... I would venture to say that the greatest merit of the World Fair is that, as is the case with the cinema (a form of artistic expression so well adjusted to American psychology), it is possible to obtain a direct idea of the participating countries. The ambition of those responsible for the Pavilion of Spain has been to place their country before the eyes of visitors, giving them a chance to come into contact with a country of ancient tradition, today in the process of renewing herself and which is always ready to offer a generous welcome to all who approach her with goodwill.


Commissioner of the Pavilion of Spain

Pavilion of Spain

Here is ... the Pavilion of Spain. It is a gay and sincere sample full of hope and trust of Spanish life in its most genuine manifestations. From the primitive Romanesque art to the eternal Picasso, from the ancient Iberian dances to the most recent industrial product, from the arts of the people to the swagger women's fashions, Spain is here.
For the second time in a year these doors open before you. observe the things of Spain with kindness and follow the new routes of Spanish creation. It is a true image of Spain that comes out to welcome you.
One has to wander or walk through the Pavilion of Spain, depending on the hurry or leisure of the visitor, in order to enjoy it. There are no voice-recorders in the Pavilion to explain everything in an impersonal voice; the Spanish girls who are the guides are there to answer the visitor's questions and this direct and human communication, though at times possible less precise, makes the visitor feel more alive.
The Pavilion of Spain is exceptional from every point of view, including both the building and what is exhibited inside it. The exterior aspect is unadorned, almost harsh, a play of contrasting masses with rough, white, closed-in walls forming the lower part and well disposed grey blocks in the upper part. It is a sharp contrast between popular anonymous architecture and the strength of the masses of the cultured architecture which reached its finest flowering in the Monastery of the Escorial.
The courtyards, full of plants and flowers, onto which open the various rooms of the Pavilion, full of murmuring shade, form a series of surprises in space, offering solace and sweet dreams to the spirit.
The most exacting present day architectural ideas are blended with the truest of Spanish traditions. All the ceilings of the Pavilion are lined with a modernized version of carved wood paneling. The warm color of the walnut above, harmonizes with the same tones of the clay tiles below. Between these two belts of the same color, earth and tree, clay and wood, the visitors to the Pavilion of Spain go to and fro. In the show-cases, discreetly illuminated by aluminum lamps which continue the same scheme as the caissons in the paneling, the goods on show, no matter how insignificant they may be, glitter like jewels ... The works of art which were specially created for the Pavilion of Spain ... [are suited] to the high standard that the architect, Sr. Carvajal has given to the Pavilion.
The Pavilion of Spain is a surprise and has been a surprise throughout the whole range of quality. For some considerable time Spain was considered a gay and picturesque land, very badly prepared to undertake serious enterprises; this, by no means exact, opinion has probably been spread abroad by Spaniards themselves. This opinion has met its death in the opening to the curiosity of the world of the New York Fair. The Pavilion of Spain has surprised everybody because of its beauty, because of the various settings, because of the artistic treasures shown in it, because of the high quality of everything that forms the Pavilion from the cooks to the dancers and from the charming hostesses who act as guides to the painters. The smallest detail has been carefully seen to and studied with love and not only interest. For the design of the glass, cutlery and table-services, the best was chosen from among what was considered the smartest and most seemly. There is one thing beyond doubt: the whole Pavilion of Spain is a sum of qualities such as has rarely been brought together in our country. It is a complete work, full of dignity, which goes to prove the saying of Hegel: the innate superior reality of the spirit.

To think that the Pavilion of Spain has to be dismantled, is to think of one more assault against culture.
Robert Sylvester, Daily News.
April 27, 1965.
The Pavilion, in the International zone.
Pavilion from Skyride
Main Courtyard
The Courtyard
The Spanish Pavilion was so crowded at 1:30 p.m. that a visitor described it as "like being in Times Square on Election Night in the good old days."
Robert Alden, The New York Times.
May 31, 1965.
The Spanish Pavilion is probably the best at the Fair. The exhibit of paintings is different form last year's, and includes two large El Grecos, two new Goyas, and a vast paining by Dali called "The Apotheosis of the Dollar." The Marisqueria Restaurant is less expensive and less formal than the other Spanish Restaurants, and is a particularly pleasant place to cat on a sunny day...
The New Yorker.
May 29, 1965.
Granada Lobby
Granada Lobby
The Museum. The Maja of Goya (Prado Museum)
Maja of Goya
The Pavilion of Spain tossed the best ! World's Fair of 1965. And it's a safe bet that no other pavilion will match the fiesta with the Spanish open the 1965 second season.
Frank Farrell, New York World Telegram and Sun.
April 22, 1965.
I have never seen a more dramatic effect in an art museum.
Robert Wagner, Mayor of New York.
May, 1965.
Show Cases
The Taberna Madrid shell-fish tavern.
Taverna Madrid
It is the most marvelous Pavilion I have ever seen in any of the many international fairs I have visited in all my life. I most cordially congratulate Spain on this success.
Franz Korinek, Finance Minister of Austria.
May, 1965.
I feel proud of having been able to get to know personally the Pavilion everyone in the United States is talking about.
Jack M. Campbell, Governor of the State of New Mexico.
May 12, 1965.
Sculpture of Friar Junipero Serra.
Friar Junipero Serra
The Feast of St. Anthony. The Churreria.
The Churreria
Second time around, the Spanish Pavilion at the World's Fair is the best total work of art in the whole place. And to clinch matters, the pavilion's painting and sculpture exhibitions are even better than last year's.
John Canaday, New York Times.
May 3, 1965.
The most impressive exhibition of art, this year as last, is the Spanish Pavilion.
Emily Genauer, Herald Tribuine-Sunday Herald Tribune Magazine.
May 2, 1965.
Unveiling the statue of Hernando de Soto.
Hernando de Soto
Source: 1965 Guide
Pavilion of Spain
Guide Cover
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