1964 & 1965 Official Guidebook Entries


The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map

SWITZERLAND

In an exhibit area sponsored by the industries of Switzerland, displays of clocks, watches, chocolates and cheese are housed in building reminiscent of Alpine chalets. A tourist information center and a restaurant are part of the pavilion. Electronic equipment in the time Center controls 10 modern Swiss clock towers which provide accurate time at the Fair entrances.
* Admission: free.
* Hours: Le Chalet Restaurant remains open until midnight to accommodate patrons of the adjacent Swiss Sky Ride.
Highlights 
TIME TO THE SPLIT SECOND. The "Time Center," near the entrance to the pavilion, is a concentrated display of the controls which regulate the official clocks of the Fair. At the front of the exhibit are the dials and indicators of a large "Master Clock," so accurate that it can measure irregularities in the earth's rotation. This clock registers the year, day, hour, minute, second, 10th of a second and 100th of a second; visitors are invited to take pictures in front of the clock as a permanent time record of their visit. Smaller clocks at the Center show the correct time at various places around the world as well as solar, sidereal and other types of time.
GEMS OF THE WATCHMAKER'S ART. Three buildings house a two-million-dollar display of watches. In a daily drawing, a valuable Swiss watch is given away.
SHOPS AND TOURS. In a hall connecting the watchmakers' exhibits and the restaurant, chocolates and cheese are for sale, and representative from various part of Switzerland give information to prospective tourists.
LE CHALET RESTAURANT. A dozen chefs and 60 waiters and waitresses in native costume prepare and serve the fondues, ramequins, raclette and other dishes that have made the Swiss cuisine famous. The country-inn restaurant has tables on the main floor, on the balcony and outside on the terrace. Six fine Swiss wines, never sold before in the United States, are also available.

SWITZERLAND

In a cluster of Alpine chalets, Swiss industries display tourist attractions, watches, chocolates and cheese.

TIME CENTER. On view is a master clock so accurate that it registers hundredths of seconds and can also measure irregularities in the earth's rotation. Smaller clocks show correct times around the world, as well as solar and sidereal time.
WATCHMAKERS' GEMS. Three buildings house a display of watches, including famous timepieces.
RESTAURANT. Waiters in native costumes serve fondues, ramequins, raclette and other Swiss dishes and wines. Diners may eat on an outside balcony or a terrace.

Admission: free; restaurant open until midnight.

What's a country to do when the Bureau of International Expositions says you can't participate in the New York World's Fair? For the resourseful Swiss, it was simply a matter of time.

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