World's Fair Information Manual


1964

EXHIBIT
Electric Power & Light
 
AUTHORIZED REPRESENTATIVE
Mr. Garland S. Landrith, Jr.
Electric Power & Light Exhibit, Inc.
750 third Avenue
New York 17, New York
YU 6-4100
CONTRACT SIGNED
March 14, 1961
CONTRACTOR
Slattery-James King
LOCATION
Block 18; Lot 1
Industrial Area
AREA
47,204 sq. ft.
ARCHITECT
Synergetics, Inc.
226 Hillsboro Street
Raleigh, N. Carolina
919 833-3841
DESIGNER
Robinson-Capsis-Stern Assoc. Inc.
547 West Broadway
New York 12, New York
OR 7-0440

SOURCE: 1964 World's Fair Information Manual

FEATURES
The electric utility industry's exhibit resembles an irregular shaped palace, a Gothic "Cathedral of Light". The vertically staggered triangular prisms of anodized aluminum, which are to form the walls, will rise to a height of 80 feet. The Pavilion surrounds an open court in which will be three 120 foot high prismatic pylons and twelve searchlights, each one billion candlepower of light. After dark, the structure will be bathed in shimmering colored lights.

Inside, visitors after ascending a moving ramp across a reflecting pool to the upper floor, will enter one of seven sections of a rotating ring, which revolves them into the first of seven major exhibit chambers where they will experience a light-hearted musical review, "The Brightest Show on Earth". The review will tell the story of the growth, development, and aspirations of the electric utility industry and the story of free enterprise which made it possible. Uncle Ben, an animated three-dimensional talking figure, electronically controlled and electrically lighted, has the leading role and represents the editorial voice of industry and free enterprise. Operating on a stop-and-go arrangement, the show allows about 3 minutes for the episode in each exhibit chamber and 30 seconds to revolve the ring section with its spectator groups into the next auditorium. Fast moving and designed to arouse and maintain interest, the entire show takes less than half an hour.

After the finale, the visitors walk down a spiral ramp to the ground floor where spectators can view the dramatic sourse of the Tower of Light, visit a research exhibit, and experience an all-electronic climate conditioning show.


1965

EXHIBIT
Electric Power and Light
 
AUTHORIZED REPRESENTATIVE
Mr. Garland S. Landrith, Jr.
Electric Power & Light Exhibit, Inc.
750 third Avenue
New York 17, New York
YU 6-4100
__and
Electric Power & Light Exhibit
World's Fair, New York 11380
888-6300
FAIR CONTACT
Miss Phyllis Adams
CONTRACT SIGNED
March 14, 1961
ADMISSION
Free
LOCATION
Block 18; Lot 1
Avenue of Commerce
Industrial Area
AREA
47,204 sq. ft.
ARCHITECT
Synergetics, Inc.
226 Hillsboro Street
Raleigh, North Carolina
PRODUCER
Wilding, Inc.
405 Park Avenue
New York, New York
PL 9-08545
CONTRACTOR
Slattery - James King

SOURCE: 1965 World's Fair Information Manual

FEATURES
The electric utility industry's exhibit resembles an irregular shaped palace, a "Tower of Light." The vertically staggered triangular prisms of anodized aluminum form the walls and rsie to a height of 80 feet. The Pavilion surrounds an open court in which there are three 120 foot high prismatic pylons and twelve searchlights, each one billion candlepower of light. After dark, the structure is bathed in shimmering colored lights.

The story of the growth, development and aspirations of the electric utility industry is told in a light-hearted musical review "Holiday with Light." Unlce Ben and Reddy Kilowatt, animated three-dimensional talking figures, electronically controlled and electronically lighted, have the leading roles and represent the editorial voice of the investor owned electric utility companies throughout the nation.

After the finale, the visitors walk down a spiral ramp to the ground floor where they can view the dramatic source of the Tower of Light, visit a research exhibit, an electric vehicle display, a Gold Medallion Home exhibit and experience an all electric climate conditioning show.


Tower of Light Pavilion

Source: NY World's Fair Publication For Those Who Built the Fair

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