The Big Cheese
1965 World's Fair Souvenir Folder - The World's Largest Cheese
1965 World's Fair Souvenir Folder
THE WORLD'S LARGEST CHEESE!
- The cheese was made for the Wisconsin Cheese Foundation,
a non-profit organization affiliated with the Wisconsin Cheese
Makers Association for the express purpose of promoting Wisconsin
cheese outside the state. The Foundation's income is derived
from contributions from Wisconsin cheese makers, plus special
gifts from the Wisconsin Dairy Industry, American Dairy Association
of Wisconsin and other special promotions.
- The actual making of the cheese was from midnight, January
20 to approximately 7 p.m on January 22 -- about 43 1/2 hours
of continuous manufacture.
- It was made at the factory of Steve's Cheese by owner Steve
Siudzinski. The factory is near Denmark, Wis., about 10 miles
east of Green Bay.
- The actual size of the cheese is 6 1/2 feet wide, 5 1/2 feet
high and 14 1/2 feet long.
- The weight of the cheese is approximately 17 1/4 tons - 34,591
- Unusual statistics on materials used:
- MILK: The big cheese used about 367,000 pounds of milk or
over 183 TONS! 17,000 quarts. This is equal to the daily production
of 16,000 cows, a solid line of cows which in single file would
stretch 20 miles! It would take ONE cow 43 years to produce the
necessary milk! Six Wisconsin factories and dairies cooperated
to provide the huge volume.
- SALT: Approximately two-thirds of a ton was used.
- RENNET: Approximately 92 pounds of the milk coagulant were
- COLORING: Approximately 23 pounds.
- MANPOWER: A crew of 25 men were on duty working in shifts
around the clock for 43 hours. Included were four Wisconsin cheese
makers who have won the famed World's Champion Cheddar Cheesemaking
- THE MAMMOTH CHEESE TAKES A MAMMOTH FORM OR "HOOP"!
- A specially constructed wooden hoop was built, weighing 3,000
- 2" x 12" solid oak planks were laid over 12"
x 10" fir "skids". Across the oak planks is a
floor of one inch cottonwood. Sides and ends are 2" x 10"
planks of fir supported by twelve vertical 6 x 6's. The structure
was criss-crossed by several 3/4" steel tie-rods.
- REASON FOR UNUSUAL SHAPE OF THE CHEESE
- Most mammoth cheese are cylindrical but a cheese weighing
over 17 tons would be too wide if round, to transport by truck
- MANUFACTURING TIMETABLE:
- Following the pouring of the curd into the giant hoop and
pressing to eliminate the whey, two walls were built and joined
to two existing walls of the room where the hoop was located,
to form a 14 by 20 refrigerated room to cool the big cheese down
to 34 degrees.
- After 35 days in the cooler the sides of the huge hoop were
removed and the cheese "dried" for a week, following
which it was paraffined by a transparent wax.
- SHIPPING TIMETABLE
- On April 14, 1964, the big cheese was loaded into a special
glass sided trailer and transported by diesel tractor directly
to the New York World's Fair Wisconsin exhibition area.
- WORLD FAIR FACTS:
- The huge cheese, mounted on its special "Cheese-Mobile"
45 foot tractor-trailer, is a featured attraction at the State
of Wisconsin area. It is situated at the southwest corner of
the 50,000 square foot site, on the Avenue of the United Nations,
Grand Central Parkway, and at the foot of a pedestrian overpass
over the Parkway. The 12 story stainless steel "Unisphere",
the major attraction at the Fair, is just a few steps away from
the Wisconsin area.
- It is estimated that the big cheese, which is the largest
single piece of cheese ever made in the history of mankind, will
be seen by 12,000,000 people during the two years of the Fair.
- NATIONWIDE TOUR OF THE BIG CHEESE!
- After appearing at the Fair from April to mid-October, 1964,
the Cheese-Mobile toured the United States, stopping at major
cities, various expositions, fairs and shopping centers, carrying
the story of Wisconsin cheese to the nation.
- In April, 1965, the Cheese-Mobile returned to New York to
be at the Fair until it closes permanently in October, 1965.
- A tour of cities not reached on the first trip is planned
after October, 1965, following which the cheese will be delivered
to The Borden Company.
- ASSISTING THE WISCONSIN CHEESE FOUNDATION IN THIS SPECTACULAR
PROMOTION OF WISCONSIN CHEESE ARE THE FOLLOWING:
- The Borden Company, major financial sponsor and ultimate
purchaser of the big cheese;
- State of Wisconsin, $35,000 appropriation, paid out through
the Departments of Agriculture and Conservation;
- For Motor Company, donation of a $25,000 specially designed
- Highway Trailer Co. donation of a 35 foot trailer with specially
built glass sides, which was fabricated by the Louis Hoffmann
Co. of Milwaukee;
- Transicold Corp. donation of a heavy duty mobile refrigeration
unit to main low temperatures at Fair and on tour.
- Chr. Hansen's Laboratory, Inc. of Milwaukee donation of rennet
and starter cultures;
- The Marschall Dairy Laboratory of Madison donation of coloring
for the big cheese
- Diamond Crystal Salt co. donation of all salt used;
- Kusel Co., Watertown, Wis. donation of use of newly designed
- Candy & Co., Inc., Chicago donation of all wax used;
- Chas. Pfizer & Co., Inc., New York maintaining and staffing
employees' and visitors' canteen, and sorbistat-K for mold elimination;
- Many Wisconsin cheesemakers for donating cash based on a
percentage of two months' volume.
CHEESE - 17 1/4 TONS! Produced
by the Wisconsin Cheese Foundation and displayed at the Wisconsin
Pavilion, New York World's Fair, this Largest Cheese in history
used the production of 16,000 cows. Between the 1964-65 Fairs
it will tour major cities of the United States. Cited by the Wisconsin
Department of Agriculture as being of exceptional quality, this
cheese, by special contract, will be sold to the Borden Company.
The World's Largest Cheese, all 34,591
pounds of it, just before shipment to the Fair.
The World's Largest Cheese arrives
at the Fair in the specially designed Cheesemobile with double,
SOURCE: Above photos:
Postcard published by Dexter Color Illinois, Inc.
nine a.m. on April 22, the gates of the Fair were thrown open.
In the subsequent ugly rush for enlightenment, few visitors spared
a thought for the months and months of unremitting toil that
had made the whole thing possible. Indeed, some people (below)
were unabashedly out for all they could get.
Drawing by Robert Serle
Source: HOLIDAY MAGAZINE, Vol. 36 No. 1, June 1964