Did You Know?

  • The New Orleans Mardi Gras Scene of "Global Holiday" was never created as a part of the exhibit for reasons unknown. Only five "Isolation Areas" were on display - the Hong Kong Street, Taj Mahal, Bavarian Lodge, Cambodian Rain Forest and Rio de Janerio Harbor.
  • According to the October 8, 1965 issue of Time Magazine, "Coca-Cola will send its electronically croaking bullfrog to Caroline Kennedy, who said she wanted it." Caroline and Mrs. Kennedy were among the pavilion's many visitors during the run of the Fair.
  • The 610 bell Electronic Carillon was donated to Stone Mountain Park outside of Atlanta, Coca-Cola's hometown, following the close of the Fair in 1965 where it can still be heard today! Guests can hear concerts at the Carillon (it now has 732 bells) every day. Concerts are at 1:00, 3:00 and 5:00 PM on Sundays and at 12:00 PM & 4:00 PM, Monday-Saturday. Concerts are live on Saturday and Sunday and are taped, Monday through Friday. Stone Mountain Park's carillon has been played by Mabel Sharp for over 30 years.


"Global Holiday"

Hong Kong Street Scene from The Coca-Cola Company's "Global Holiday"

Source: Peter Warner Collection Courtesy Bradd Schiffman Collection

Hong Kong Street Scene

Entering the Global Holiday from the sunny courtyard of the pavilion, guests find themselves in the lobby of an old-world hotel in Hong Kong. An ancient unattended switchboard blinks, and a voice in Chinese summons the operator through the headphone resting on the dusty registration desk.

Leaving the hotel, visitors are in a crowded Hong Kong street where well-worn cobblestones push through the asphalt pavement. Overhead hundreds of Chinese signs hide the night sky. Babbling conversations from houses, wind bells and tinkling Chinese music blend with the smell of pungent spice and fresh fish. Lining the streets are shops bursting with native Chinese wares. Across floating sampans in the harbor are Kowloon's twinkling lights.

From the congested street, a blue stone path leads to a peaceful and romantic Indian garden. In the distance, past a spray of fountains, is the moon-bathed Taj Mahal. Delicate music and jasmine fill the air.

A pause, and visitors walk into a cozy ski lodge high in the Garmish-Partenkirchen area of the German Alps. The rough pine walls are decorated with ski club insignias. A welcoming fire crackles in the stove, and upstairs, people are singing German folk tunes. Outside, in the cool, balsam-scented air, visitors see the front of the rustic, snow-covered lodge perched on a rocky ledge. The Alps glisten in the distance.

Leaving the mountains, walkers enter a humid Indo-Chinese rain forest. Their feet sink into the leaf-matted jungle floor. Through the dense, lush foliage, penetrated only by a few sunbeams, is the stone face of a god of the Temple of Angkor Wat. Two bottles of Coca-Cola cool in a rushing stream near-by. The sound of the water tumbling over the rocks mixes with the chattering of monkeys and the shrill calls of the jungle birds. Looking at the safari jeep parked in the underbrush, the visitor may catch a movement out of the corner of his eye. The monkey moved! Looking more closely, he also sees that the frog croaking on the side of the pond is breathing and a near-by ant-eater is nodding his scaly head.

Ending the Global Holiday, the visitor boards a cruise ship anchored off Copacabana beach for a night view of Rio de Janerio. From the deck, guests can see the shining lights of the buildings on shore. Gay Latin music bubbles from the mirrored lounge, bright with party decorations.

American magazines and newspapers have complimented the Global Holiday. Time called it "the Fair's best trip of all," and commented that, unlike some exhibits where visitors are whisked by on moving platforms, people can see the exhibit at their own speed. Time included it in its "Best of the Fair" list.

Forbes, a business publication, said it was up to The Coca-Company's "very high standards." The magazine said the walk-through has an "almost magical transition through sight, sound and smell."

New York World Telegram and Sun hailed it as the "most attractive free exhibit . . . Adding sound, temperature and scent to already vivid scenes . . . the exhibit designers created an effect that is stunning, realistic."

Following the Global Holiday in the World of Refreshment is an exhibit of paintings and sculpture from Georgia, the home of The Coca-Cola Company.

Art and Artifice

Formal art isn't the only kind at the pavilion. Art and artifice of another type went into the creation of the special effects in the Global Holiday, but calculated realism, rather than art for its own sake was the goal.

Designer Gerard Van Duyn, left, assisted by Frank Pisani, pores over plans for Rio scene.
Gerard Van Duyn & Frank Pisani

Blending the actual and the artificial is the key to the special effects. The Global Holiday is an isolation area which takes the visitor away from the disturbances from the environment outside. The isolation area is divided into experience areas, each of which has three zones: touch, intermediate and scenic. In the touch zones, people's attention is directed to particular effects; full scale and real materials are used. The scenic zones are really theatrical effects intended to be seen only. The intermediate zone establishes the change in perspective from real to make-believe and visually bridges the other two.

Unlike Fair exhibits where the position of the viewer is carefully controlled, the Global Holiday was planned so that people can see and touch everything. At the point where visitors view the Taj Mahal, real marble and blue stone tiles were used in the touch zone. People can lean on the edge of the fountain and put their hands in the water. The sari-clad figure sitting on the far edge of the pool establishes the perspective and the model of the Taj, made to scale from actual floor plans, completes the theatrical scene. Where visitors cannot touch the stone, vinyl floor covering and wood molding, painted white and brushed with feathers dipped in darker paint, create the illusion of marble.

Even when materials in the Global Holiday are true to life, colors may be altered to create special moods. To give the ship's deck a romantic feeling, it was painted pink to look like a reflection of the evening glow from the shore lights.

The lifeboat in this scene was so real, it attracted a "stowaway." For nine days, successfully evading searching police, 12-year-old Dominick Tucci lived at the Fair and slept in the lifeboat one night. A small plaque was placed on the boat to commemorate his adventure -- "Dominick Slept Here."

Dominick Tucci and happy dad.
Dominick Tucci & Father

Source: The Refresher, The Coca-Cola Company Magazine, Date Unknown, courtesy Bradd Schiffman Collection


The Carillon

John Klein, one of America's most outstanding and versatile musicians, has been named Musical Director-Constultant of The Coca-Cola Company Pavilion at the 1964-1965 New York World's Fair. Mr. Klein is an accomplished carilloneur, composer, arranger, organist, pianist and recording artist. He has been a musical pioneer of modern carillon music and Fairgoers will be able to watch him at the console of the world's largest carillon as he performs the daily recitels. Mr. Klein was the official carillonneur of the Seattle World's Fair. He also gave recitals in 1958 at the International Carillon Festival in Cobh, Ireland and the Brussels World Fair. In 1959, for the first time in history, carillon music played by Mr. Klein was part of the Salzburg Music Festival.

John Klein at the Console

 

World's Largest Carillon
Featured at The Coca-Cola
Company Pavilion

The largest carillon in the world is installed in The Coca-Cola Company Pavilion.

The stirring sound of its bells will peal from the Coca-Cola tower which rises 120 feet above the Fair.

This unique musical installation, built by Schulmerich Carillons, Inc., of Sellersville, Pa., pioneers of modern carillon development, combines the unprecedented number of 610 bells into a single instrument.

The bells are actually tiny rods of traditional cast bronze which produce pure bell tones when struck with miniature hammers. The sound is barely audible, but tuned far more accurately than even the most carefully cast conventional bell.

Banks of high-fidelity speakers amplify the bell notes more than a million times to produce the richly sonorous tones and joyous peals of carillon music.

If the World's Fair carillon consisted of traditional cast bells, they would weigh more than 2,000,000 pounds and still not provide all the musical advantages and diversity of this modern carillon.

Because of its size it possesses great musical versatility and offers unique opportunities for outstanding carillonneurs to perform works which require full orchestration, as well as any type of light popular music from showtunes to folk songs.

A glass-enclosed area at the base of the Coca-Cola tower contains a giant console from which the carillon's 610 bells are sounded. Fairgoers will be able to watch master carillonneurs, who are outstanding musicians, perform an imaginative choice of classical and popular music.

A WONDERFUL WORLD OF MUSICAL REFRESHMENT

For millions of visitors from every corner of the globe the evocative bell music of the world's largest carillon will be the most memorable sound at the world's greatest fair.

Visitors will hear the carillon strike the hours, and twice a day there will be carillon concerts. Music from the 125 lands where Coca-Cola is sold will also be played on special national days. When important visitors come to the Fair appropriate music will be played on the carillon.

The console from which the carillonneur will control his instrument is so located within the court area of the pavilion as to accommodate

groups who will gather there not only to watch the master musician perform, but also to join with him in choral accompaniment.

Various special groups of visitors, from throughout the United States and the world, have been invited to visit the pavilion and join with the carillonneur in musically celebrating events of particular interest to them, such as national holidays, feast days; by singing their own songs.

There is space available also for folk dances which might seem appropriate to add to the carillon music and the choral voices.

Source: Pamphlet: News of the World of Refreshment

Click HERE

Bradd Schiffman's feature takes a look at the Schulmerich Carillons of the Fair. Best remembered for Coca-Cola's carillon, Schulmerich also provided bells for three other major pavilions. This is the story of the Carillons at the Fair. Click the link to the left to view Bradd's excellent feature!


K2US

The Coca-Cola Company Pavilion Is Headquarters At World's Fair For Amateur Radio Operators

The finest three-position sending and receiving station ever built for world-wide amateur radio communication has been installed in The Coca-Cola Company Pavilion at the New York World's Fair.

Visitors to the exhibit will be able to watch and listen to amateur radio operators talking to their counterparts around the world from the Fair.

"Ham" radio operators anywhere on the globe will be able to tune in to the excitement and glamour of the World's Fair by contacting K2US, the special call letters assigned to the "shortwave voice of the Fair."

Any amateur radio operator who visits the exhibit will be allowed to broadcast from the


Mr. John Huntoon, left, of the American Radio Relay League, together with League President, Mr. Herbert Hoover Jr., admire the radio facility in The Coca-Cola Company Pavilion at the New York World's Fair.

Huntoon and Hoover

studio after presenting a "ham radio ticket" or amateur radio operator license.

And if a glimpse of "ham" radio in action encourages visitors to learn more about it, educational information on this fascinating scientific hobby will be available.

Volunteer members of the Hudson Amateur Radio Council in cooperation with The American Radio Relay League will keep the World's Fair station on the air.

The American Radio Relay League is the national non-profit membership association for "hams" in this country. Herbert Hoover, Jr. is the president of the League. It was founded in 1914 and will celebrate its 50th anniversary during the first year of the New York World's fair. Headquarters are in West Hartford, Conn.

Public service is one of the American Radio Relay League's most important functions. Its "Amateur Radio Emergency Corps" forms a valuable nucleus of back-up communications for disaster work.

The "Radio Amateur Civil Emergency Service" maintains a series of national, regional and local networks ready to aid civil defense communication if needed.

An estimated 350,000 "hams" all over the world keep the airwaves busy and in the United States about 250,000 amateur radio operators are licensed by the FCC. 

Source: Pamphlet: News of the World of Refreshment

Ham operator's Log Sheet to be completed when transmitting from K2US at the Coca-Cola Pavilion
K2US Log Sheet


U.S.O. Lounge

Glamorous singing star Anita Bryant, whose tours of overseas bases with Bob Hope have made her a favorite with service personnel, has been chosen as the official hostess for the USO Lounge in The Coca-Cola Company Pavilion at the New York World's Fair. Anita will spend as much time as she can at the Fair and also help arrange for other stars to make personal appearances at the USO Lounge. She says she's looking forward to this special assignment and hopes the service friends she made on her overseas tours will visit her at The Coca-Cola Company Pavilion.

Anita Bryant greets Servicemen

U.S.O. Lounge for Servicemen
at World's Fair

The USO Lounge will be in The Coca-Cola Company Pavilion at the New York World's Fair and serve as an invaluable reception center and rendezvous point for all free-world servicemen who visit the Fair.

This attractive lounge will occupy 1,110 square feet of space in the pavilion and has been designed by architect Creighton Jones.

Here servicemen and their families will be able to relax in comfort between enjoying the sights of the Fair.

There will be a direct tie-line between the USO Times Square Center and the USO World's Fair Lounge so service personnel and their families visiting the Fair can be informed of the total services offered by USO of New York City.

An estimated one million American and Allied Service personnel and their families are expected to use the facilities of the USO Lounge.

The Navy and the Army plan a joint "Operation World's Fair" at the USO Times Square Center, New York, which is linked by a direct tie-line with the USO World's Fair Lounge in The Coca-Cola Company Pavilion. Left, FN Larry Digby, Plainwell, Mich. Right, SP5 John Quintana, Espanola, New Mexico.

Digby and Quintana

Slogan and Logo
Source: Pamphlet: News of the World of Refreshment

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