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Eastman Kodak

Introduction / Guidebook Groundbreaking & Construction Pavilion Guide "The Searching Eye" - Script Brochure: Picture the Fair Gallery The Picture Tower The End of the Fair Revised 2.16.07

Eastman Kodak has a long history of World's Fair participation. Come gather under the Picture Tower to see what Kodak displayed at the 1964/1965 New York World's Fair. Read about the Space Age technology that allowed Kodak to make the giant prints on their tower resemble glowing transparencies, even when the sun was shining directly on them. Atop the pavilion are huge colored prints and a "moondeck" for picture-taking; inside are exhibits and an award-winning film. View the Industrial Area Map Locate It: B36 Saul Bass's 20-minute color film "The Searching Eye," which was honored at the New York Film Festival, presents a camera-eye view of the world's wonders. Utilizing a new multi-image, 70-mm projection process, the movie is shown in a large circular theater. Elsewhere, films feature Kodak's new cameras and accessories and the company's textiles, chemicals and plastics. MOONDECK. The building's undulating roof offers many novel backgrounds for camera bugs. Raised platforms are provided for photographing the Fair itself. COLOR GIANTS. Atop the 80-foot tower are five big illuminated color prints selected from thousands of striking pictures. ANSWERS AND EXHIBITS. In an information center, multilingual experts answer questions on photography and show amateurs how to take better pictures. An "Adventures in Photography" exhibit illustrates the wide range of creative opportunities for hobbyists. Other exhibits illustrate movie techniques, prizewinning pictures and other uses of photography The description of this exhibit from the 1965 Official Guide Book